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Effective comms planning

South West networking group

2 February 2018

Developing a useful and manageable planner for integrated comms can be quite the challenge. With conflicting demands, it can be difficult to take an aerial view of how it’s all going to come together and work in harmony.

At this event we heard from Sustrans’s head of digital and marketing, Kate Strange and Friends of the Earth’s news and content manager, Dominic Murphy on how they’re effectively planning their comms while keeping their audience front of mind and all bases covered.


Comms planning at Friends of the Earth
How do you make sense of comms planning in a complex campaigning organisation such as Friends of the Earth? It all starts with our audiences – the more you understand your audiences, the easier to prioritise what you want to say. Dominic shared how they plan a backbone of comms activities to help free up time to better deal with the unexpected, and the simple systems they’ve put in place to help comms teams know what’s going on and ensure every team is up-to-date too.
Dominic Murphy, news and content manager, Friends of the Earth

Comms planning at Sustrans
Kate talked through three approaches to comms planning at Sustrans – sharing tools and tips along the way: proactive comms planning – how a good plan can become a great one; responsive comms – how to plan at break-neck speed, and how to plan for the unknown – out of hours cover and crisis protocols.
Kate Strange, head of digital and marketing, Sustrans

About the South West Networking Group

The South West Networking Group is a network of comms professionals working in UK charities and not-for-profit organisations in the South West of England and Wales.

Meeting three times a year in Bristol, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa Weddell.

If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.