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Making the case for comms: unlocking the purse strings


22 October 2014

Communications is a crucial but sometimes undervalued discipline. It’s at the heart of our charitable activity, whether delivering change, driving opinion or enabling funding. But organisations don’t always acknowledge this in terms of strategic focus or budget.

This workshop showcased a range of real-life examples of how other charities are investing their resources. We heard from the comms people behind the projects on how they developed and delivered their business cases in order to get the investment they needed and we had practical sessions including influencing skills and budget planning to how to ‘fail well’. 


Whose responsibility is it anyway? 

John Grounds, chair of trustees, CharityComms

Making the case

Seamus O’Farrell, director, Forward Thinking 

Workshop: How to fail well – lessons from a fundraiser

Richard Turner, chief fundraiser, SolarAid

Check out the TED talk which inspired Richard's team building exercise and find out how to create the challenge.

Case study: Post rebrand – is it too early to reinvest?

Ali Sanders, head of brand, Macmillan Cancer Support

Case study: Social media – the risk of not investing enough 

Gail Scott-Spicer, director of marketing and communications, The Scout Association 
Lynn Roberts, digital communications manager, The Scout Association

Workshop: How to make friends and influence people

Griff Griffiths, director, Cocomotion

Case study: Why video?

Michael Laffan, digital and marketing manager, British Lung Foundation

Workshop: Budgeting for comms

Peter Gilheany, director, Forster Communications

Tweets from the event