Making the case for comms: unlocking the purse strings
Communications is a crucial but sometimes undervalued discipline. It’s at the heart of our charitable activity, whether delivering change, driving opinion or enabling funding. But organisations don’t always acknowledge this in terms of strategic focus or budget.
This workshop showcased a range of real-life examples of how other charities are investing their resources. We heard from the comms people behind the projects on how they developed and delivered their business cases in order to get the investment they needed and we had practical sessions including influencing skills and budget planning to how to ‘fail well’.
Whose responsibility is it anyway?
John Grounds, chair of trustees, CharityComms
Making the case
Seamus O’Farrell, director, Forward Thinking
Workshop: How to fail well – lessons from a fundraiser
Richard Turner, chief fundraiser, SolarAid
Case study: Post rebrand – is it too early to reinvest?
Ali Sanders, head of brand, Macmillan Cancer Support
Case study: Social media – the risk of not investing enough
Gail Scott-Spicer, director of marketing and communications, The Scout Association
Lynn Roberts, digital communications manager, The Scout Association
Workshop: How to make friends and influence people
Griff Griffiths, director, Cocomotion
Case study: Why video?
Michael Laffan, digital and marketing manager, British Lung Foundation
Workshop: Budgeting for comms
Peter Gilheany, director, Forster Communications