Often a communications response to a crisis is only considered when it’s too late and the reputational damage has already been done. Leaving stakeholders with questions such as: who is responsible; who else needs to be told what; why did it take time to respond and; how do we salvage our reputation?
Communications agency The PR Office, drawing on their wide and varied experience of crisis comms for charities and not-for-profits, shared simple steps we can take to best prepare and resolve any comms crisis.They worked through a number of crises, posing different scenarios and actions in group work, as well as providing a structured framework to help us think about what a crisis in our organisations could look like.
Read The PR Office’s blog: Crisis communications training in Manchester
Presentation by Kate Turner, account manager at The PR Office
About the North West Networking Group
The North West Networking Group is a network of comms professionals working in UK charities and not-for-profit organisations in the North West of England.
Meeting three times a year in Manchester, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
If you’d like to be added to the North West Networking Group mailing list please contact Hanna Chowdhury.
If you’re interested in sponsoring the North West Networking Group, presenting at a future event or joining the steering group, please contact Vanessa Weddell.