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PR Network – Developing a PR strategy

PR Network
Available On-Demand

Free and exclusive to CharityComms members and corporate partners

Booking terms & conditions

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We all understand that having a PR strategy is important, but how do you go about developing one? In this session, we’ll hear how charities both large and small have developed PR strategies. We’ll share tips, techniques and tools for developing a PR strategy, and we’ll work together in small groups to create a shared resource to help you develop your own PR strategy. 


Vanessa Weddell 
head of events, CharityComms


Mandy Cheng
events manager, CharityComms


Vanessa Weddell 
head of events, CharityComms

How to develop a PR strategy

Take a step back from the day-to-day and consider: Is your PR activity designed specifically to help your charity meet its goals? Which audience groups do you really need to engage? Are you reaching them through the right channels? Are your key messages getting through? And is your plan deliverable, given available resource? In this session we’ll look at the steps involved in developing a strategy, with some useful tools and practical exercises, to help ensure your work has impact.

Louise Morriss 
director, Amazon PR

Peer-to-peer discussions
Going beyond the obvious – developing a PR strategy to attract the world’s attention

What does it look like to develop a PR strategy that will secure attention to launch the world’s largest civilian ship? Anne will share how Mercy Ships is working across numerous teams to maximise the PR opportunities that this new hospital ship and season brings.  

Anne Buckland
Global campaigns manager , Mercy Ships

Self-reflection time

We’ll give you an opportunity to think about which 3 things you will put into practice after today’s session.


Vanessa Weddell 
head of events, CharityComms

Speaker Opportunities 

We’re looking for charities of all sizes to share their experiences of developing a PR strategy. Please submit your presentation pitch here

About the PR Network

CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.

The PR Network gives you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

If you’d like to be added to the PR Network mailing list, please email