This event took place on 13 October 2022 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
Measuring and reporting on the results of your PR activity can help your organisation quantify the value you and your teams add to your organisation.
But what should you be measuring to best demonstrate PR’s value and impact? And how can you use your measurements and reporting to justify spending and investment in both PR activity and PR teams?
This is a thought-provoking session on measuring the value of PR.
Lauren Obeng-Owusu @LaurenHaizel
Transforming your PR results into a social impact report
Charity and non-profit PR teams often struggle to share the results of the PR activity, and use those insights to ask for further investment. What if PR teams could transform their PR results into an easily understood report that everyone in the organisation could understand? A report that showed how you’re performing against a variety of organisational objectives – everything from donations, volunteer sign-ups, engagement and funding too?
In this session, Stella shared real-life examples of how using a tool-stack approach to create a social impact report can revitalise PR reporting.
Stella Bayles @stellabayles
Best ways to measure your PR activity - 3 top tactics
As a communications professional, proving the importance and real-life impact of your work is essential. In-house communications teams are sometimes overlooked and not perceived as a crucial function of any organisation. However, providing measurable results of your PR activity can help showcase the importance of your work – which can result in increased budgets to help implement campaigns and other comms activities.
Lateefah shared the tips and tactics she uses to measure and report on the impact of her work.
Lateefah Jean-Baptiste @LateefahJB_
Lauren Obeng-Owusu @LaurenHaizel
Stella Bayles is the co-founder of public relations reporting tool CoverageBook, she’s also the author of ‘PRs Digital Resolution’ – an ebook on using SEO in public relations measurement. Prior to working in public relations tech Stella spent 14 years agency-side, first in traditional PR, then specialising in SEO-PR for major European brands. Her unique approach in using SEO techniques to build campaigns and measure success led client growth, multiple award wins and increased agency revenue by 85%. Stella now shares her knowledge with the industry through university lectures, event talks through the PR Resolution blog and podcast series.
About the PR Network
CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.
The PR Network gives you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
The group meets three times a year. The format of the meetings is one or two presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.
If you’d like to be added to the PR Network mailing list, please email email@example.com