Psychology of communications – tools from the Behavioural Sciences

28 June 2018
09.30 - 17.00
CharityComms organisational and individual members: £175+vat
Corporate Partners: £220+vat
Small charity (income up to £1m) and freelancers: £195+vat
Medium charity (income £1-5m): £245+vat
Large charity (income £5m - 10m): £280+vat
Super large charity (income £10m+): £310+vat
Corporate/Public sector: £395+vat

etc.venues (Prospero House)
241 Borough High Street

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How can charity communicators leverage psychological insights coming from the Behavioural Sciences to improve their communications and influence behaviours?  

We’ll be building on last year’s sell-out psychology of communications conference – taking a deep dive into the very latest theories, tools and technologies used across the sectors to influence behaviours.

As well as a stream dedicated to the latest innovations, we’ll have a track devoted to the theories that continue to underpin many successful behaviour change campaigns.

We’ll be exploring:

  • How other sectors are using psychology to innovate and problem-solve
  • New technologies that enhance our ability to connect with audiences
  • Choice architecture – the impact of design presentation on choice
  • Using psychology to improve UX
  • Visual storytelling – using imagery to achieve deeper engagement
  • Engaging values to influence behaviour
  • The psychology of decision-making
  • Reframing – getting people to see things differently
  • Changing attitudes, changing behaviour – how do they connect?
  • The backfire effect – how to change minds and win hearts
  • Audience insight – understand what makes your targets tick
  • Insights from the social sciences 

Refreshments and snacks will be provided during the breaks and there’ll be a two-course networking lunch.

Have a question about the content? Please get in touch with Emma. Have a question about the event in general? Please get in touch with Harri.

Calling all potential charity speakers!

Are you applying learning from the Behavioural Sciences to your comms? Please email Emma Wickenden with your 100-word pitch outlining what your session would cover and why you think it would be useful (charities only please).

If you’re an agency interested in speaking at this event, we have one sponsorship package and one speaking slot and stand package available. Please get in touch with Harriet Smith for more information.

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