How can charity communicators leverage psychological insights coming from the Behavioural Sciences to improve their communications and influence behaviours?
At this event we built on last year’s sell-out psychology of communications conference – taking a deep dive into the very latest theories, tools and technologies used across the sectors to influence behaviours.
Presentations
Copy copy copy – Mark Earls, pioneering and award-winning writer and consultant on marketing, communications and behaviour change
Listen to an audio recording of Mark’s talk (exclusive to CharityComms members. Email Sarah Cutress for the password)
Insights from a behavioural scientist – the evolution of irrationality – Mats Postema, behavioural scientist, Pennock & Postema
Combining behavioural research with user insight to design products that change behaviour – Haidee Bell, head of innovation, Save the Children
So what? Tips for making people care – Jillian Griffiths, account director, Creative Concern
View the video of Jillian’s slides to see the videos presented on the day
Reading the psychological literature: what you need to know and what you can leave behind – Zoe Williams, communications manager, Kidscape
The art and science of framing for social change – Nicky Hawkins, communications strategist and Tamsyn Hyatt, communications strategist, FrameWorks Institute
Lessons from sustainability communications – how to use imagery to achieve deeper impact – Léane de Laigue, head of communications, Climate Outreach
How to incorporate psychology into your comms strategy – Kate Brennan-Rhodes, senior planner, 23red
The psychology of storytelling – Stephen Follows, creative director, Catsnake
Using behavioural science to save the Rhino – Michaela Butorova, fundraising officer, Save the Rhino International
Changing attitudes towards maths – how a small charity is busting our national phobia of numbers – Rachel Malic, communications manager, National Numeracy
Using Nudge Theory to achieve a competitive edge with your UX – David Somerville, strategy director, Fresh Egg
Download Fresh Egg’s free whitepaper: Look East – using a behavioural insights framework to improve customer experience (this whitepaper explores how the popular EAST Behavioural Insights framework can work for marketing and transform your customer experience (CX))
Using social norms to influence behaviour – David Hall, executive director, Behaviour Change
The importance of priming – Bijal Rama, senior researcher and Tim Harrison, director of tracking research, nfpSynergy
What makes people tick? – Pat Dade, founding director, Cultural Dynamics Strategy and Marketing
Improving your fundraising through behavioural economics – Dana Segal, partner consultant, The Management Centre
In Your Corner – influencing how we think and act about mental health – Lizz Brocklesby, head of social marketing, Time to Change
What’s chocolate got to do with charity? – Shekhar Deshpande, global planning director and strategy consulting director, J Walter Thompson