Rebrand or refresh
We heard from three charities on why and how they carried out their recent rebrand/refresh. They gave us the inside story on how the brand was developed and embedded plus a run-down of lessons learnt and results.
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Cate Kirkbride, head of brand, Shelter
Collette Collins, deputy director of international communications, World Animal Protection
Adam Petrie, head of communications and marketing, Shooting Star Chase