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Reclaiming our charity branding mojo

Brand Breakfast

9 October 2019 08.45 - 11.30

More and more corporate and commercial brands are parking their tank on our front lawn by defining and delivering their social purpose. B-Corps like Ella’s Kitchen are growing 28% faster than GDP. Trust in “charity” is fragile. Individual giving is under threat.

So, where do charity brands stand in 2019? Or in 2025 for that matter?

We recaptured our branding mojo at this event, by exploring what we can learn from the era of brand purpose, and what still makes charity brands great – and unique. Let’s make our brands stronger than ever. Together.


Article: Perils and power of modern charity brands – Collette Phillip, founder, Brand by Me

Article: Five charity branding trends for 2019 – Dan Dufour, creative brand strategist, Brand Dufour

Article: Is your brand working for you? Ben Ryder-Smith, business development management, Spencer Du Bois


Brand in Ten – Dan Dufour, brand strategist, The Team

Opportunity in Purpose – Ali Fisher, director, Plans With Purpose LTD 

Reclaiming our brand mojo with ‘for your world’ – Jacqueline Dragon, brand and design manager, WWF-UK

  • The video for Jacqueline’s presentation is available to watch here. It is password protected and member-only content, please contact our events team for the password.

Panel discussion 

  • The video for panel discussion presentation is available to watch here. It is password protected and member-only content, please contact our events team for the password.



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About the Brand Breakfast

CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.

The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

If you’d like to be one of the first to hear about these events, please contact our events team to be added to the mailing list.

If you’re interested in presenting at a future event or joining the steering group, please email Vanessa.

About The Team

The Team is a creative branding and communications agency. We deliver brand strategy, standout marketing campaigns and internal communications, that result in customer and employee engagement. We believe that good design is good for business results. We are one of the UK’s most effective design agencies. Consistently ranked in the Design Week Top 100 Agencies and number 10 for Brand. 

Working together enables us to play to our strengths; defining brand purpose and creatively bringing it to life – inside and out!

If you’d like to talk to them about any of their services, please email, call +44 (0) 20 7842 3000 or visit their website to find out more.