Reputation management – from keeping things out of the media to dealing with a crisis

PR Network
4 July 2018
09.30 - 11.30
Free and exclusive to CharityComms members and corporate partners

There is a maximum of:
- two places available per organisational member to ensure as many organisations as possible can attend
- one place per corporate partner (and a max of four places available for corporate partners in total)

British Heart Foundation
Greater London House
180 Hampstead Road
London
NW1 7AW

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‘There’s no such thing as bad publicity’ or so the saying goes.

Yet we all know there really is – if people are saying awful things about your charity, the chances are you’ll lose credibility and support will decline. And with the ongoing scrutiny of charities in the press, we need to be prepared.

At this PR Network event, we’ll explore best practice reputation management, from managing tricky enquiries and keeping stories out of the media to dealing with a full-blown crisis.

On the agenda

09.30 – 09.45 Registration and refreshments
09.45 – 09.50 Welcome
09.50 – 11.00

Presentations

  • Ashley Fryer, media and PR manager at Macmillan Cancer Support, will share how they deal with tricky enquiries, from questions they don’t have the answers to, to queries that are about sensitive or risky areas, as well as how to be proactive in managing risk.
  • Emma Thorogood, press officer at The Trussell Trust – more info coming soon
  • Peter Zarko-Flynn, director of communications at Cancer Research UK, will share three case studies showing different reputation issues faced by the charity this year. For each one Peter will give an overview of how he and his team managed communications, and the subsequent outcome. Peter’s talk will conclude with some simple tips on handling reputation issues and crisis communications. 
11.00 – 11.30 Group discussions
11.30 Close

Please note:

  • There is a maximum of two places available per organisational member to ensure as many organisations as possible can attend
  • There is a maximum of one place per corporate partner (and a max of four places available for corporate partners in total)

If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.

If you’re interested in presenting at this event (or at a future event) or joining the steering group, please contact Harriet Smith.


About the PR Network

CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.

The PR Network gives you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

Attend event