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The charity digital conference


20 November 2019

What a difference a year can make in digitalOur annual, sell-out digital conference convened again this year where we  explored the latest changes, trends and innovations to help your charity thrive in the ever-evolving digital environment. 

The event was designed for charity digital, marketing and comms professionals at all levels and had six streams running throughout, allowing delegates the freedom to tailor their day 

There was also the same mix of inspiring talks, practical breakouts and advice surgeries with expert suppliers as well as breaktime activities and restoration spaces to help delegates relax and refocus in the fast-paced digital world 

The six streams running throughout the day, were:

  • Digital strategy, culture and skills

  • Content and marketing 

  • Social media and engagement

  • World of work and wellbeing

  • Data and audience

  • Product development and service deliver




Digital through their eyes: online trends and behaviour – Matt Haworth, co-founder, Reason Digital 

The Joy of Work: the secrets of workplace psychology that can help us feel happier and
more productive – Bruce Daisley, author and vice president, EMEA, Twitter

  • You can see notes from Bruce’s presentation here.


Reactive marketing with purpose: how one tweet lead to worldwide impact – Nicola Gee, senior manager – digital engagement, WWF UK 


Building an online campaign with Facebook ads to drive real world action – David Pearce, director of fundraising and marketing, Dignity in Dying & Compassion in Dying and Alex Lloyd, co-executive director, Forward Action

  • You can see notes from David presentation here.


Data driven decisions: leadership for a digital age – Ben Nolan, head of supporter growth and Martin Campbell, director of innovation and strategy, World Vision

Growing your channels and engagement on a budget– Shirin Zaid, digital communications manager, Young Minds
  • You can see notes from Shirin’s presentation here.

Using data to understand trust: how AI and cognitive psychology are transforming what’s possible– Dr James Carney, psycholinguist and Wellcome Trust fellow in Medical Humanities, Brunel University London and Stuart Youngs, creative director, Studio Texture

Wellbeing in the world of digital communications: top tips and discussions World of work and wellbeing – Kirsty Marrins, copywriter, trainer and consultant, freelance and Helen Breakwell, qualified counsellor and founder, Wellspring Therapy Service


Streamlining service-user experiences across channels – Matteo Remondini, senior service designer, Shelter UK

Hack 2.0 Lego Agile Workshop – Lucy Bushby, digital partner and Christian Shannon, senior
designer, Reason Digital

Building as you go – digital product design for smaller charities – Kathryn Excell, head of digital, MQ: Transforming Mental Health

Finding, growing, retaining your in-house digital marketing talent – Nate Wood, strategy director, Fresh Egg

Thirteen moments with your donor in one day – Jody Appleton, head of digital and social, Root Media

How do we become the Monzo of the charity sector? – Michael Wilkinson, digital director, Action on Hearing Loss

Building a bloody good content calendar for social – Rachel Grocott, social media consultant, Happy Social

Can we have it on the home page? Introducing personalised user experiences for varied audiences – Nick Adie, digital communications manager and Lee Batchelor, digital project manager, VSO International

Change in fundraising and comms – how to do it and take people with you – Rachel Bhageerutty, head of communications, Brooke action for working horses and donkeys and  Branislava Milosevic, director, Digital Leadership Ltd

The evolving supporter journey: content trends to look out for – Ed Hardy, creative lead, Raw London

Content psychology 101 – Karla Rivershaw, head of marketing, Turtl

The most powerful story a charity can tell – Stephen Follows, creative director, Catsnake

Digital innovation: commercialising programmes to strengthen and scale – Donna White, senior head of digital marketing and Vicky Yorke, innovation project lead, The Prince’s Trust