What a difference a year can make in digital. Our annual, sell-out digital conference convened again this year where we explored the latest changes, trends and innovations to help your charity thrive in the ever-evolving digital environment.
The event was designed for charity digital, marketing and comms professionals at all levels and had six streams running throughout, allowing delegates the freedom to tailor their day.
There was also the same mix of inspiring talks, practical breakouts and advice surgeries with expert suppliers as well as breaktime activities and restoration spaces to help delegates relax and refocus in the fast-paced digital world.
The six streams running throughout the day, were:
Digital strategy, culture and skills
Content and marketing
Social media and engagement
World of work and wellbeing
Data and audience
Product development and service deliver
Digital through their eyes: online trends and behaviour – Matt Haworth, co-founder, Reason Digital
The Joy of Work: the secrets of workplace psychology that can help us feel happier and
more productive – Bruce Daisley, author and vice president, EMEA, Twitter
- You can see notes from Bruce’s presentation here.
Reactive marketing with purpose: how one tweet lead to worldwide impact – Nicola Gee, senior manager – digital engagement, WWF UK
Building an online campaign with Facebook ads to drive real world action – David Pearce, director of fundraising and marketing, Dignity in Dying & Compassion in Dying and Alex Lloyd, co-executive director, Forward Action
- You can see notes from David presentation here.
Data driven decisions: leadership for a digital age – Ben Nolan, head of supporter growth and Martin Campbell, director of innovation and strategy, World Vision
- You can see notes from Shirin’s presentation here.
designer, Reason Digital
Finding, growing, retaining your in-house digital marketing talent – Nate Wood, strategy director, Fresh Egg
Thirteen moments with your donor in one day – Jody Appleton, head of digital and social, Root Media
How do we become the Monzo of the charity sector? – Michael Wilkinson, digital director, Action on Hearing Loss
Can we have it on the home page? Introducing personalised user experiences for varied audiences – Nick Adie, digital communications manager and Lee Batchelor, digital project manager, VSO International
Change in fundraising and comms – how to do it and take people with you – Rachel Bhageerutty, head of communications, Brooke action for working horses and donkeys and Branislava Milosevic, director, Digital Leadership Ltd
The evolving supporter journey: content trends to look out for – Ed Hardy, creative lead, Raw London
Content psychology 101 – Karla Rivershaw, head of marketing, Turtl
Digital innovation: commercialising programmes to strengthen and scale – Donna White, senior head of digital marketing and Vicky Yorke, innovation project lead, The Prince’s Trust