Unlocking the power of social influencers

Seminar
24 January 2019

This year influencer marketing has faced intense scrutiny, helping it to evolve from its Wild West phase to become an established and critical part of the marketing mix.

It’s not hard to see why it’s become a key tactic. As consumers are increasingly turning to adblockers, social influencers can provide an authentic and credible way of reaching new and existing audiences, offering charities the opportunity to connect with already loyal audiences at low cost.

At this seminar, we explored why charities are uniquely positioned to leverage influence as a core strategy for marketing. We discussed how you can best choose, engage and develop relationships with the right influencers. And discovered some creative influencer marketing tactics and top tips from organisations that are already succeeding in this area.

Resources

Presentation: Identify and approach the right social influencers – Nikki Peters, campaign manager, MQ: Transforming Mental Health

Video recording: Watch the video of Nikki’s presentation (exclusive to CharityComms members, email Sarah Cutress for the password)


Presentation: Boob Ninjas: recruiting a band of social influencers to engage young people – Zoe Roll, marketing and brand partnerships manager, CoppaFeel!

Video recording: Watch the video of Zoe’s presentation (exclusive to CharityComms members, email Sarah Cutress for the password)


Presentation: Supporting social influencers to support their followers – Zoe Bailie, director of brand and innovation, The Mix Charity

Video recording: Watch the video of Zoe’s presentation (exclusive to CharityComms members, email Sarah Cutress for the password)


Presentation: Using influencers to maximise your brand potential – Chris James, brand and ambassador manager, The Scouts

Video recording: Watch the video of Chris’s presentation (exclusive to CharityComms members, email Sarah Cutress for the password)


Presentation: Where will social influencer marketing go next? – Tereza Litsa, social media manager, Lightful

Video recording: Watch the video of Tereza’s presentation (exclusive to CharityComms members, email Sarah Cutress for the password)

Tweets from the day


About our sponsor: pack.org

Pack is an innovative new campaigning tool that harnesses the power of supporters on social media. Pack leverages, connects and co-ordinates those who are passionate about a cause and turns them into powerful packs of micro-influencers that increase reach, engagement and traction of your message on social media. To get in touch, drop them an email or give them a call on 08081696755. To find out more, visit the website.