This year influencer marketing has faced intense scrutiny, helping it to evolve from its Wild West phase to become an established and critical part of the marketing mix.
It’s not hard to see why it’s become a key tactic. As consumers are increasingly turning to adblockers, social influencers can provide an authentic and credible way of reaching new and existing audiences, offering charities the opportunity to connect with already loyal audiences at low cost.
At this seminar, we explored why charities are uniquely positioned to leverage influence as a core strategy for marketing. We discussed how you can best choose, engage and develop relationships with the right influencers. And discovered some creative influencer marketing tactics and top tips from organisations that are already succeeding in this area.
Presentation: Identify and approach the right social influencers – Nikki Peters, campaign manager, MQ: Transforming Mental Health
Presentation: Boob Ninjas: recruiting a band of social influencers to engage young people – Zoe Roll, marketing and brand partnerships manager, CoppaFeel!
Presentation: Supporting social influencers to support their followers – Zoe Bailie, director of brand and innovation, The Mix Charity
Presentation: Using influencers to maximise your brand potential – Chris James, brand and ambassador manager, The Scouts
Presentation: Where will social influencer marketing go next? – Tereza Litsa, social media manager, Lightful
Tweets from the day
About our sponsor: pack.org
Pack is an innovative new campaigning tool that harnesses the power of supporters on social media. Pack leverages, connects and co-ordinates those who are passionate about a cause and turns them into powerful packs of micro-influencers that increase reach, engagement and traction of your message on social media. To get in touch, drop them an email or give them a call on 08081696755. To find out more, visit the website.