This event took place on 24-25 February 2021 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
If you are a CharityComms member, you can watch this event for a fee by clicking ‘attend event’ above and registering your details. You will automatically be sent the link to the video and the password. Contact us if you have any problems accessing the video.
If you are a non-member, you can access the presentation by clicking ‘attend event’ above, registering your details and paying by credit card. You will automatically be sent the link to the video and the password. Contact us if you have any problems accessing the video.
During these times of pandemic-induced social isolation people are consuming evermore online video. So, it will come as no surprise that video continues to rank as one of the most important overall digital marketing trends.
Back by popular demand, our video for charities conference will explore all things video – from utilising user generated content during lockdown to producing video for different channels and objectives. We’ll explore how charities with a range of budgets can produce bold and creative films.
So, no matter how big or small your charity is, or whether you’re working inhouse or with external support, there will be something for everyone on the agenda.
On the agenda:
- Video for social media: advice for different formats from TikTok to Facebook
- User generated content: how to guide and direct content remotely
- Five things we can learn from award-winning charity films
- Advice for producing video on a budget
- Developing your strategic approach to video
- Tips for your big video project
- Creativity and trends: whatever next?
- Metrics: how to show the impact of your work
- Effective storytelling in film: theory and practice
- Using film to raise awareness of sensitive causes
- Developing your video project brief
- Internal buy-in: how to justify investment in video
- Agency vs inhouse production – knowing where to invest resources
- Lived experience – nurturing your storytellers
- Podcasting for charities
Your ticket price gives you access to talks for both days. By registering to watch the conference on demand, you’ll be able to watch the content whenever suits you best!
Day 1 | |
Welcome Adeela Warley @adeelawarley | |
Housekeeping & Icebreaker Vanessa Weddell | |
Panel discussion and live Q&A: Trends - whatever next? In this panel discussion, we will be exploring emerging trends in video. From new channels, tools and techniques to the impacts of external environment and consumer behaviour and how our charities are responding. Nana Crawford @NYD_Agyeman Nicola Leddy @NicolaLeddy Lauren Plüss @LaurenPluss Shalini Rawlley @shalinirawlley Georgia Paton @Georgia_Paton | |
Tea break and self-care moment: stretch Let’s take a moment to stretch and have a cuppa together. | |
Breakout chats | |
Your big video project More charities are producing and sharing regular video content. But each year there’s always at least one opportunity to put more budget and more effort into an important film. From the point the brief is written and budget secured, an enormous opportunity awaits, in which you could be on the cusp of creating something powerful. Morever will walk you through how you might approach your investment this year. They will share: ideas, inspiration and approaches – looking at animation, ‘the beautiful shoot’ and working with UGC. Giving you tips to help amplify your key messages and get reach. Abi Mellor @more_ver | |
Tea and self-care moment: gratitude practice Let’s take a moment for a cuppa and for a short gratitude practice | |
Five things we can learn from extraordinary, award-winning charity films Being the founder of the Charity Film Awards means that Simon Burton has watched more hours of charity film footage than most. In his fast-paced talk, he will share what has moved, inspired and entertained him throughout – distilling the true essence of great charity filmmaking. Using examples from across a range of budgets, he will share his top tips for your next charity film project – what not to do and some essential things to consider. Simon Burton @Simonburton | |
Tea break and self-care moment: breath work Let’s take a moment for a tea break and to work on our breathing | |
The year of TikTok – how joy scrolling can help you attract new audiences Over a very short space of time TikTok has gained immense popularity around the world. With all of the difficult news this year, it has offered us some light relief and much needed joy-scrolling. On paper, this doesn’t sound like a natural home for charities talking about (often) complex and sensitive issues – yet many charities are having great success with reaching new and younger audiences. Back in 2019 UNHCR (the United Nations Refugee Agency) made the leap onto TikTok. In her talk, Dimple will talk us through where they started and where they are today (with 1.2 million followers!) offering her top tips for success on TikTok. There will be an opportunity to ask questions at the end and Dimple will offer her advice for dealing with your pain points on this format. Dimple Vijaykumar @@dimplevjk | |
Inclusive video - making sure your videos are accessible Want to make sure your content is easier to access by everyone, but don’t know where to start? In this session, Sarah and Natacha will take us through some simple ways to make sure your video content meets accessibility standards, that are applicable across other forms of content too. They will also share tips on how to take your video content accessibility to the next level, with a little extra time and budget, and help ensure it is inclusive in its design. Sarah Filbey @flipmode_filbs Natacha Toledo | |
Close and launch of pre-recorded presentations Adeela Warley @adeelawarley | |
Pre-recorded presentations launched at close of live broadcast: | |
Video strategy – do you have the right approach? Do you feel like your organisation could be more strategic in its use of video? Are you certain that you’re investing money into the right areas when it comes to producing in-house vs agency? Using his 20 years’ experience, Andrew will talk through some of the considerations when reviewing your approach to producing video content. Andrew Horton @@_Hortz_ | |
Using video content to make a difference Video is one of our key communication channels at Mencap – from CEO and coronavirus updates, to animations, vlogs and live video streams. Video is fantastic for accessibility, telling stories in the most human way, and turning something potentially a bit dry or hard to understand into something digestible, exciting, engaging and fun. We talk through how we use video at Mencap, from idea to production to editing, and what we’ve learnt along the way. Samantha Jewiss Karen Anderson | |
How brilliant creative comes from solid research What is the value of insight, and how should it influence your creative campaigns? In this session, we’ll explore how research, data and insight can make your content truly resonate with your audiences. We’ll show practical tips for making the most of your audience research, how to share it with your creative agency and, if budget doesn’t allow, show how to find valuable insight in unlikely places. Charlotte Harris @charlotkaka Fiona Koch @@fijinsky | |
Day 2 | |
Welcome Adeela Warley @adeelawarley | |
Housekeeping & Icebreaker Vanessa Weddell | |
Panel discussion and live Q&A: User generated video content In this discussion, we’ll be exploring all things UGC-video, from how best to work with people with lived experience to the tools and techniques that help us to guide people remotely to produce compelling content. Adeela Warley @adeelawarley Nicola Leddy @NicolaLeddy Micha Hilliard @MichaFilm Anna Downes @MyVideoSherpa Karen Anderson | |
Tea and self-care moment: stretch Let’s take a moment to stretch and have a cuppa together. | |
Breakout chats | |
The most incredible, mind-changing films all start with an astonishingly good brief Teasing out that brief which says it all (without saying IT ALL) can sometimes seem impossible. In their talk, Chris and Faith will show you that it is possible, and that the briefing stage of a film project can be one of the most creative (and dare we say, good fun too). They will be sharing practical advice on what to consider in the planning and briefing stages and giving you plenty of ideas for how to engage your colleagues and internal clients in the process too. They’ll also be showcasing their free online tool – ‘Creative brief(case) for films’; an online toolkit that offers loads of support as you build the best film brief you can. Chris Dessent @CreativeConcern Faith Bulleyment | |
Tea and self-care moment: gratitude practice | |
How to cut through a competitive marketplace using best practice video, content and media strategy Hear more about GOSH Children’s Charity festive film creative, which was voted the third most emotionally engaging Christmas video last year. The team behind the Christmas campaign will share their successes and key learnings around creating standout content during the pandemic and developing a multichannel digital marketing campaign that cut-through the crowded Christmas market. Charlotte Young Katrina Cimetta @KatCiabatta | |
Tea break and breath work Let’s take time out for a cuppa and to breathe together | |
Starting from scratch: how to make an award-winning film on a budget Sunshine People was set up by accidental adventurer, Nahla Summers, to highlight the changes in our society and the need to stay connected through kindness. Set up after her partner died on a charity cycle challenge, Nahla, completes a challenge each year and asks people to show their support, not by donating money but by doing an act of kindness for a stranger instead. In her talk, Nahla will outline how she’s come from knowing nothing about filmmaking, to winning a Charity Film Award last year. She’ll offer practical advice for making the most of your budget and how you can start from nothing – from what equipment you’ll need to the skills required and the help you may need along the way. Nahla Summers @culturekindness | |
Tackling taboos: Using film to raise awareness of sensitive causes How do you persuade people to engage with issues that society shies away from? Through its #OneMoreMinute campaign, Child Bereavement UK tackles the ultimate taboo – the untimely deaths of parents and children – and sensitively but unflinchingly deals with the reality of loss. By posing a powerful question to bereaved children, parents and celebrities, the film illustrates the universality of grief, as well as highlighting the support the charity offers and encouraging viewers to engage. Child Bereavement UK will share tips on how it created and promoted its multi-award-winning campaign which enabled the charity to punch above its weight, gain worldwide media coverage and start a global conversation about bereavement. Jane Keightley | |
Close and launch of pre-recorded presentations Adeela Warley @adeelawarley | |
Pre-recorded presentations launched at close of live broadcast: | |
Starting your own podcast? Hints, tips and cautionary tales from the Charity Chat Podcast Could setting up a charity podcast be right for you and your audience? Could it help you to reach out beyond your existing supporter base? In this talk, the Charity Chat Podcast team will give you some of the hints and tips that have helped Charity Chat to become one of the most listened to not-for-profit podcasts. You’ll also learn some podcast hacks, as well as pitfalls to avoid. Samuel Davies Beth McClelland | |
Harnessing Compelling Video for Facebook Advertising With a third of the world using Facebook how can you afford not to leverage your best video content on the platform to inspire new donors. This presentation from Animals Asia will share creative insights into tailoring your content as well as the nuts and bolts of implementing a responsive Facebook ads strategy to deliver strong and consistent ROI. If you’re not engaging people through video ads on Facebook, find out why you should be, and how. Alastair Binnie-Lubbock Stephen O’Shea | |
Top tips on securing speakers for your podcast In this informal chat, you’ll hear how Beth and Fidelis have gone about securing brilliant podcast guests for Cracking Charity Chat – a podcast for voluntary sector professionals who want to hear from senior sector colleagues and thought leaders. Guests to date include: Karl Wilding (NCVO), Kate Collins (Teenage Cancer Trust), Paul Streets (LLoyds Bank Foundation), Jennifer McCanna (Leadership Coach) and Nick Temple (Social Investment Business). Beth will share her top tips for how you can get started and find great guests for your charity podcasts. Beth Crackles @BethCrackles Fidelis Navas @fidelisnavas |
Headline Sponsors
Morever is an awesome and award winning multi-skilled team that strives to deliver remarkable creative work for charities and brands. Morever specialise in visual storytelling through film, animation and motion graphics. Gold winners at this year’s Charity Film Awards, Morever have specialist expertise in authentic storytelling. Amongst others, we work with: Greenpeace, Blind Veterans UK, Diabetes UK, the Stroke Association, Tommy’s, Breast Cancer Care, Uniting To Combat NTDs, the MS Society, Citizens Advice, Unilever, and The Met Police.
Pre-recorded Presentations Sponsor
Want to change lives? First you have to change minds. Raw London creates strategies and campaigns designed to change perceptions and unlock action. Driven by insight and a unique collaborative methodology, we are transforming the future for brands and humanitarian causes, winning awards for impact and creativity along the way. If you want to make a step-change, if you want to challenge old ways of thinking and doing, if you want people to see your brand, cause, or society, in a different way, then get in touch.
W: raw.london
T: @rawlondonuk
Day 2 Panel Sponsor
What is Video Sherpa? We are not a video production company.
Video Sherpa is an easy to use, cloud-based software platform that enables you to film, edit, publish, and manage all your own video content online.
By enabling you and your team to easily create and manage video content at scale, you will never need to hire an external videographer again.