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Video for Charities Conference

Available On-Demand

£75 + VAT pp for CharityComms charity members
£100 + VAT pp for CharityComms corporate partners
£145 + VAT pp for non-members of all types

Booking terms & conditions

Attend event

If you are a CharityComms member, you can watch this event for a fee by clicking ‘attend event’ above and registering your details. You will automatically be sent the link to the video and the password. Contact us if you have any problems accessing the video.

If you are a non-member, you can access the presentation by clicking ‘attend event’ above, registering your details and paying by credit card. You will automatically be sent the link to the video and the password. Contact us if you have any problems accessing the video.

During these times of pandemic-induced social isolation people are consuming evermore online video. So, it will come as no surprise that video continues to rank as one of the most important overall digital marketing trends.

Back by popular demand, our video for charities conference will explore all things video – from utilising user generated content during lockdown to producing video for different channels and objectives. We’ll explore how charities with a range of budgets can produce bold and creative films.

So, no matter how big or small your charity is, or whether you’re working inhouse or with external support, there will be something for everyone on the agenda.

On the agenda:

  • Video for social media: advice for different formats from TikTok to Facebook
  • User generated content: how to guide and direct content remotely
  • Five things we can learn from award-winning charity films
  • Advice for producing video on a budget
  • Developing your strategic approach to video
  • Tips for your big video project
  • Creativity and trends: whatever next?
  • Metrics: how to show the impact of your work
  • Effective storytelling in film: theory and practice
  • Using film to raise awareness of sensitive causes 
  • Developing your video project brief 
  • Internal buy-in: how to justify investment in video
  • Agency vs inhouse production – knowing where to invest resources
  • Lived experience – nurturing your storytellers
  • Podcasting for charities

Your ticket price gives you access to talks for both days. By registering to watch the conference on demand, you’ll be able to watch the content whenever suits you best! 

Day 1

Adeela Warley 
CEO, CharityComms

Housekeeping & Icebreaker

Vanessa Weddell 
head of events, CharityComms

Panel discussion and live Q&A: Trends - whatever next?

In this panel discussion, we will be exploring emerging trends in video. From new channels, tools and techniques to the impacts of external environment and consumer behaviour and how our charities are responding.

Nana Crawford 
social media manager, British Red Cross

Nicola Leddy 
film and photography lead, Teenage Cancer Trust

Lauren Plüss 
digital information manager, Young Scot

Shalini Rawlley 
digital content producer , WaterAid

Georgia Paton 
product delivery officer (gaming & streaming), British Red Cross

Tea break and self-care moment: stretch

Let’s take a moment to stretch and have a cuppa together. 

Breakout chats
Your big video project

More charities are producing and sharing regular video content. But each year there’s always at least one opportunity to put more budget and more effort into an important film. From the point the brief is written and budget secured, an enormous opportunity awaits, in which you could be on the cusp of creating something powerful.

Morever will walk you through how you might approach your investment this year. They will share: ideas, inspiration and approaches – looking at animation, ‘the beautiful shoot’ and working with UGC. Giving you tips to help amplify your key messages and get reach.                                                    

Abi Mellor 
managing director, Morever

Tea and self-care moment: gratitude practice

Let’s take a moment for a cuppa and for a short gratitude practice

Five things we can learn from extraordinary, award-winning charity films

Being the founder of the Charity Film Awards means that Simon Burton has watched more hours of charity film footage than most. In his fast-paced talk, he will share what has moved, inspired and entertained him throughout – distilling the true essence of great charity filmmaking. Using examples from across a range of budgets, he will share his top tips for your next charity film project – what not to do and some essential things to consider.

Simon Burton 
CEO and founder, Charity Film Awards

Tea break and self-care moment: breath work

Let’s take a moment for a tea break and to work on our breathing

The year of TikTok – how joy scrolling can help you attract new audiences

Over a very short space of time TikTok has gained immense popularity around the world. With all of the difficult news this year, it has offered us some light relief and much needed joy-scrolling. On paper, this doesn’t sound like a natural home for charities talking about (often) complex and sensitive issues – yet many charities are having great success with reaching new and younger audiences.

Back in 2019 UNHCR (the United Nations Refugee Agency) made the leap onto TikTok. In her talk, Dimple will talk us through where they started and where they are today (with 1.2 million followers!) offering her top tips for success on TikTok. There will be an opportunity to ask questions at the end and Dimple will offer her advice for dealing with your pain points on this format.

Dimple Vijaykumar 
global social media manager, UNHCR

Inclusive video - making sure your videos are accessible

Want to make sure your content is easier to access by everyone, but don’t know where to start? In this session, Sarah and Natacha will take us through some simple ways to make sure your video content meets accessibility standards, that are applicable across other forms of content too. They will also share tips on how to take your video content accessibility to the next level, with a little extra time and budget, and help ensure it is inclusive in its design.

Sarah Filbey 
content production manager, Sightsavers

Natacha Toledo
brand services producer, Sightsavers

Close and launch of pre-recorded presentations

Adeela Warley 
CEO, CharityComms

Pre-recorded presentations launched at close of live broadcast:
Video strategy – do you have the right approach?

Do you feel like your organisation could be more strategic in its use of video? Are you certain that you’re investing money into the right areas when it comes to producing in-house vs agency? Using his 20 years’ experience, Andrew will talk through some of the considerations when reviewing your approach to producing video content.

Andrew Horton 
online news and film editor, Tearfund

Using video content to make a difference

Video is one of our key communication channels at Mencap – from CEO and coronavirus updates, to animations, vlogs and live video streams. Video is fantastic for accessibility, telling stories in the most human way, and turning something potentially a bit dry or hard to understand into something digestible, exciting, engaging and fun. We talk through how we use video at Mencap, from idea to production to editing, and what we’ve learnt along the way.

Samantha Jewiss
internal communications team leader, Mencap

Karen Anderson
internal communications officer, Mencap

How brilliant creative comes from solid research

What is the value of insight, and how should it influence your creative campaigns? In this session, we’ll explore how research, data and insight can make your content truly resonate with your audiences. We’ll show practical tips for making the most of your audience research, how to share it with your creative agency and, if budget doesn’t allow, show how to find valuable insight in unlikely places.

Charlotte Harris 
marketing director, Raw London

Fiona Koch 
account planner and director, Raw London

Day 2

Adeela Warley 
CEO, CharityComms

Housekeeping & Icebreaker

Vanessa Weddell 
head of events, CharityComms

Panel discussion and live Q&A: User generated video content

In this discussion, we’ll be exploring all things UGC-video, from how best to work with people with lived experience to the tools and techniques that help us to guide people remotely to produce compelling content.

Adeela Warley 
CEO, CharityComms

Nicola Leddy 
film and photography lead, Teenage Cancer Trust

Micha Hilliard 
digital content producer, Samaritans

Anna Downes 
CEO and co-founder, Video Sherpa

Karen Anderson
internal communications officer, Mencap

Tea and self-care moment: stretch

Let’s take a moment to stretch and have a cuppa together. 

Breakout chats
The most incredible, mind-changing films all start with an astonishingly good brief

Teasing out that brief which says it all (without saying IT ALL) can sometimes seem impossible. In their talk, Chris and Faith will show you that it is possible, and that the briefing stage of a film project can be one of the most creative (and dare we say, good fun too).

They will be sharing practical advice on what to consider in the planning and briefing stages and giving you plenty of ideas for how to engage your colleagues and internal clients in the process too. They’ll also be showcasing their free online tool – ‘Creative brief(case) for films’; an online toolkit that offers loads of support as you build the best film brief you can.

Chris Dessent 
managing director, Creative Concern

Faith Bulleyment
business director, Creative Concern

Tea and self-care moment: gratitude practice
How to cut through a competitive marketplace using best practice video, content and media strategy

Hear more about GOSH Children’s Charity festive film creative, which was voted the third most emotionally engaging Christmas video last year. The team behind the Christmas campaign will share their successes and key learnings around creating standout content during the pandemic and developing a multichannel digital marketing campaign that cut-through the crowded Christmas market.

Charlotte Young
digital content manager, Great Ormond Street Hospital Children’s Charity

Katrina Cimetta 
social media manager, Great Ormond Street Hospital Children’s Charity

Tea break and breath work

Let’s take time out for a cuppa and to breathe together

Starting from scratch: how to make an award-winning film on a budget

Sunshine People was set up by accidental adventurer, Nahla Summers, to highlight the changes in our society and the need to stay connected through kindness. Set up after her partner died on a charity cycle challenge, Nahla, completes a challenge each year and asks people to show their support, not by donating money but by doing an act of kindness for a stranger instead.

In her talk, Nahla will outline how she’s come from knowing nothing about filmmaking, to winning a Charity Film Award last year. She’ll offer practical advice for making the most of your budget and how you can start from nothing – from what equipment you’ll need to the skills required and the help you may need along the way. 

Nahla Summers 
founder, Sunshine People

Tackling taboos: Using film to raise awareness of sensitive causes

How do you persuade people to engage with issues that society shies away from? Through its #OneMoreMinute campaign, Child Bereavement UK tackles the ultimate taboo – the untimely deaths of parents and children – and sensitively but unflinchingly deals with the reality of loss. By posing a powerful question to bereaved children, parents and celebrities, the film illustrates the universality of grief, as well as highlighting the support the charity offers and encouraging viewers to engage. 

Child Bereavement UK will share tips on how it created and promoted its multi-award-winning campaign which enabled the charity to punch above its weight, gain worldwide media coverage and start a global conversation about bereavement.

Jane Keightley
director of communications, Child Bereavement UK

Close and launch of pre-recorded presentations

Adeela Warley 
CEO, CharityComms

Pre-recorded presentations launched at close of live broadcast:
Starting your own podcast? Hints, tips and cautionary tales from the Charity Chat Podcast

Could setting up a charity podcast be right for you and your audience? Could it help you to reach out beyond your existing supporter base? In this talk, the Charity Chat Podcast team will give you some of the hints and tips that have helped Charity Chat to become one of the most listened to not-for-profit podcasts. You’ll also learn some podcast hacks, as well as pitfalls to avoid. 

Samuel Davies
founder and producer, Charity Chat

Beth McClelland
producer , Charity Chat

Harnessing Compelling Video for Facebook Advertising

With a third of the world using Facebook how can you afford not to leverage your best video content on the platform to inspire new donors. This presentation from Animals Asia will share creative insights into tailoring your content as well as the nuts and bolts of implementing a responsive Facebook ads strategy to deliver strong and consistent ROI. If you’re not engaging people through video ads on Facebook, find out why you should be, and how. 

Alastair Binnie-Lubbock
senior content manager, Animals Asia Foundation

Stephen O’Shea
global head of digital fundraising, Animals Asia Foundation

Top tips on securing speakers for your podcast

In this informal chat, you’ll hear how Beth and Fidelis have gone about securing brilliant podcast guests for Cracking Charity Chat – a podcast for voluntary sector professionals who want to hear from senior sector colleagues and thought leaders. Guests to date include: Karl Wilding (NCVO), Kate Collins (Teenage Cancer Trust), Paul Streets (LLoyds Bank Foundation), Jennifer McCanna (Leadership Coach) and Nick Temple (Social Investment Business). Beth will share her top tips for how you can get started and find great guests for your charity podcasts.

Beth Crackles 
founder / host, Cracking Charity Chat

Fidelis Navas 
guest host, Cracking Charity Chat

Headline Sponsors

Morever is an awesome and award winning multi-skilled team that strives to deliver remarkable creative work for charities and brands. Morever specialise in visual storytelling through film, animation and motion graphics. Gold winners at this year’s Charity Film Awards, Morever have specialist expertise in authentic storytelling. Amongst others, we work with: Greenpeace, Blind Veterans UK, Diabetes UK, the Stroke Association, Tommy’s, Breast Cancer Care, Uniting To Combat NTDs, the MS Society, Citizens Advice, Unilever, and The Met Police.

Creative Concern is a full service communications agency that believes that creative, compelling and compassionate communications can make the world a better place. For us, great ideas and good values go hand in hand; we care about what we do and we care about what you do. 
Since we started out in 2002, Creative Concern has been dedicated to working with charities from across the UK, tackling a whole range of different creative communications challenges. From small, locally-focused charities providing much-needed services to some of the biggest household charity brands, we have helped to create and strengthen charity brands, devise effective campaigns, engage colleagues and reach out to donors and supporters. 

Pre-recorded Presentations Sponsor

Want to change lives? First you have to change minds. Raw London creates strategies and campaigns designed to change perceptions and unlock action. Driven by insight and a unique collaborative methodology, we are transforming the future for brands and humanitarian causes, winning awards for impact and creativity along the way. If you want to make a step-change, if you want to challenge old ways of thinking and doing, if you want people to see your brand, cause, or society, in a different way, then get in touch.    



T: @rawlondonuk


Day 2 Panel Sponsor 


What is Video Sherpa? We are not a video production company.

Video Sherpa is an easy to use, cloud-based software platform that enables you to film, edit, publish, and manage all your own video content online.

By enabling you and your team to easily create and manage video content at scale, you will never need to hire an external videographer again.