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Video for Charities Conference


24 February 2021 - 25 February 2021

£75 + VAT pp for CharityComms charity members
£100 + VAT pp for CharityComms corporate partners
£145 + VAT pp for non-members of all types

Booking terms & conditions

Attend event

Online via Zoom


During these times of pandemic-induced social isolation people are consuming evermore online video. So, it will come as no surprise that video continues to rank as one of the most important overall digital marketing trends.

Back by popular demand, our video for charities conference will explore all things video – from utilising user generated content during lockdown to producing video for different channels and objectives. We’ll explore how charities with a range of budgets can produce bold and creative films.

So, no matter how big or small your charity is, or whether you’re working inhouse or with external support, there will be something for everyone on the agenda.

On the agenda:

  • Video for social media: advice for different formats from TikTok to Facebook
  • User generated content: how to guide and direct content remotely
  • Five things we can learn from award-winning charity films
  • Advice for producing video on a budget
  • Developing your strategic approach to video
  • Tips for your big video project
  • Creativity and trends: whatever next?
  • Metrics: how to show the impact of your work
  • Effective storytelling in film: theory and practice
  • Using film to raise awareness of sensitive causes 
  • Developing your video project brief 
  • Internal buy-in: how to justify investment in video
  • Agency vs inhouse production – knowing where to invest resources
  • Lived experience – nurturing your storytellers
  • Podcasting for charities

Can’t join us for every session?
Don’t worry, we’ve got you covered! We’ll be recording all presentations and panel discussions during the event, and will make this content available to all delegates a few days after the event.

24 February: Day 1

Adeela Warley 
CEO, CharityComms

Housekeeping & Icebreaker

Vanessa Weddell 
head of events, CharityComms

Panel discussion and live Q&A: Trends - whatever next?

In this panel discussion, we will be exploring emerging trends in video. From new channels, tools and techniques to the impacts of external environment and consumer behaviour and how our charities are responding.      

More speakers to be confirmed shortly.

Nicola Leddy 
film and photography lead, Teenage Cancer Trust

Tea break and self-care moment: stretch

Let’s take a moment to stretch and have a cuppa together. 

Breakout chats
Your big video project

More charities are producing and sharing regular video content. But each year there’s always at least one opportunity to put more budget and more effort into an important film. From the point the brief is written and budget secured, an enormous opportunity awaits, in which you could be on the cusp of creating something powerful.

Morever will walk you through how you might approach your investment this year. They will share: ideas, inspiration and approaches – looking at animation, ‘the beautiful shoot’ and working with UGC. Giving you tips to help amplify your key messages and get reach.                                                    

Abi Mellor 
managing director, Morever

Tea and self-care moment: gratitude practice

Let’s take a moment for a cuppa and for a short gratitude practice

Five things we can learn from extraordinary, award-winning charity films

Being the founder of the Charity Film Awards means that Simon Burton has watched more hours of charity film footage than most. In his fast-paced talk, he will share what has moved, inspired and entertained him throughout – distilling the true essence of great charity filmmaking. Using examples from across a range of budgets, he will share his top tips for your next charity film project – what not to do and some essential things to consider.

Simon Burton 
CEO and founder, Charity Film Awards

Tea break and self-care moment: breath work

Let’s take a moment for a tea break and to work on our breathing

The year of TikTok – how joy scrolling can help you attract new audiences

Over a very short space of time TikTok has gained immense popularity around the world. With all of the difficult news this year, it has offered us some light relief and much needed joy-scrolling. On paper, this doesn’t sound like a natural home for charities talking about (often) complex and sensitive issues – yet many charities are having great success with reaching new and younger audiences.

Back in 2019 UNHCR (the United Nations Refugee Agency) made the leap onto TikTok. In her talk, Dimple will talk us through where they started and where they are today (with 1.2 million followers!) offering her top tips for success on TikTok. There will be an opportunity to ask questions at the end and Dimple will offer her advice for dealing with your pain points on this format.

Dimple Vijaykumar 
global social media manager, UNHCR

Inclusive video - making sure your videos are accessible

Want to make sure your content is easier to access by everyone, but don’t know where to start? In this session, Sarah and Natacha will take us through some simple ways to make sure your video content meets accessibility standards, that are applicable across other forms of content too. They will also share tips on how to take your video content accessibility to the next level, with a little extra time and budget, and help ensure it is inclusive in its design.

Sarah Filbey 
content production manager, Sightsavers

Natacha Toledo
brand services producer, Sightsavers

Close and launch of pre-recorded presentations

Adeela Warley 
CEO, CharityComms

Pre-recorded presentations launched at close of live broadcast:

More to be confirmed soon.

Video strategy – do you have the right approach?

Do you feel like your organisation could be more strategic in its use of video? Are you certain that you’re investing money into the right areas when it comes to producing in-house vs agency? Using his 20 years’ experience, Andrew will talk through some of the considerations when reviewing your approach to producing video content.

Andrew Horton 
online news and film editor, Tearfund

25 February: Day 2

Adeela Warley 
CEO, CharityComms

Housekeeping & Icebreaker

Vanessa Weddell 
head of events, CharityComms

Panel discussion and live Q&A: User generated video content

In this discussion, we’ll be exploring all things UGC-video, from how best to work with people with lived experience to the tools and techniques that help us to guide people remotely to produce compelling content.

More panellists to be confirmed shortly.

Nicola Leddy 
film and photography lead, Teenage Cancer Trust

Micha Hilliard 
digital content producer, Samaritans

Anna Downes 
CEO and co-founder, Video Sherpa

Tea and self-care moment: stretch

Let’s take a moment to stretch and have a cuppa together. 

Breakout chats
The most incredible, mind-changing films all start with an astonishingly good brief

Teasing out that brief which says it all (without saying IT ALL) can sometimes seem impossible. In their talk, Chris and Faith will show you that it is possible, and that the briefing stage of a film project can be one of the most creative (and dare we say, good fun too).

They will be sharing practical advice on what to consider in the planning and briefing stages and giving you plenty of ideas for how to engage your colleagues and internal clients in the process too. They’ll also be showcasing their free online tool – ‘Creative brief(case) for films’; an online toolkit that offers loads of support as you build the best film brief you can.

Chris Dessent 
managing director, Creative Concern

Faith Bulleyment
business director, Creative Concern

Tea and self-care moment: gratitude practice
How to cut through a competitive marketplace using best practice video, content and media strategy

Hear more about GOSH Children’s Charity festive film creative, which was voted the third most emotionally engaging Christmas video last year. The team behind the Christmas campaign will share their successes and key learnings around creating standout content during the pandemic and developing a multichannel digital marketing campaign that cut-through the crowded Christmas market.

Charlotte Young
digital content manager, Great Ormond Street Hospital Children’s Charity

Katrina Cimetta 
social media manager, Great Ormond Street Hospital Children’s Charity

Tea break and breath work

Let’s take time out for a cuppa and to breathe together

Starting from scratch: how to make an award-winning film on a budget

Sunshine People was set up by accidental adventurer, Nahla Summers, to highlight the changes in our society and the need to stay connected through kindness. Set up after her partner died on a charity cycle challenge, Nahla, completes a challenge each year and asks people to show their support, not by donating money but by doing an act of kindness for a stranger instead.

In her talk, Nahla will outline how she’s come from knowing nothing about filmmaking, to winning a Charity Film Award last year. She’ll offer practical advice for making the most of your budget and how you can start from nothing – from what equipment you’ll need to the skills required and the help you may need along the way. 

Nahla Summers 
founder, Sunshine People

Tackling taboos: Using film to raise awareness of sensitive causes

How do you persuade people to engage with issues that society shies away from? Through its #OneMoreMinute campaign, Child Bereavement UK tackles the ultimate taboo – the untimely deaths of parents and children – and sensitively but unflinchingly deals with the reality of loss. By posing a powerful question to bereaved children, parents and celebrities, the film illustrates the universality of grief, as well as highlighting the support the charity offers and encouraging viewers to engage. 

Child Bereavement UK will share tips on how it created and promoted its multi-award-winning campaign which enabled the charity to punch above its weight, gain worldwide media coverage and start a global conversation about bereavement.

Jane Keightley
director of communications, Child Bereavement UK

Close and launch of pre-recorded presentations

Adeela Warley 
CEO, CharityComms

Pre-recorded presentations launched at close of live broadcast:
Details to be confirmed soon. 

Headline Sponsors

Morever is an awesome and award winning multi-skilled team that strives to deliver remarkable creative work for charities and brands. Morever specialise in visual storytelling through film, animation and motion graphics. Gold winners at this year’s Charity Film Awards, Morever have specialist expertise in authentic storytelling. Amongst others, we work with: Greenpeace, Blind Veterans UK, Diabetes UK, the Stroke Association, Tommy’s, Breast Cancer Care, Uniting To Combat NTDs, the MS Society, Citizens Advice, Unilever, and The Met Police.

Creative Concern is a full service communications agency that believes that creative, compelling and compassionate communications can make the world a better place. For us, great ideas and good values go hand in hand; we care about what we do and we care about what you do. 
Since we started out in 2002, Creative Concern has been dedicated to working with charities from across the UK, tackling a whole range of different creative communications challenges. From small, locally-focused charities providing much-needed services to some of the biggest household charity brands, we have helped to create and strengthen charity brands, devise effective campaigns, engage colleagues and reach out to donors and supporters. 

Day 2 Panel Sponsor 


What is Video Sherpa? We are not a video production company.

Video Sherpa is an easy to use, cloud-based software platform that enables you to film, edit, publish, and manage all your own video content online.

By enabling you and your team to easily create and manage video content at scale, you will never need to hire an external videographer again.

Charity Speaking Opportunities

We’re looking for charities to share their experiences with video and podcasting – please see the full agenda list above for ideas on the topics we’ll be covering. We’re keen to hear from charities of all sizes and with a range of budgets.

If you’re interested in presenting at the event, we’d love to hear from you! Please email Emma at with your pitch.

Sponsorship Opportunities

We have limited sponsorship opportunities available for this event. If you’re interested in becoming a sponsor, please contact Vanessa at to find out more.