Skip to main content

Collette Philip

Author profile

Collette Philip is MD and founder of Brand by Me, a brand meets strategy consultancy that helps ambitious organisations build credible brands that drive positive change. Find out more at

9 November 2018
Perils are external, cultural trends that could pose a real risk to your brand if you don't navigate them. You can't control them, but you can respond and prepare for them, making them your power...