Navigating the ever-changing landscape of social media can feel like trying to catch lightning in a bottle. With new platforms constantly emerging, tweaks to existing channels, and algorithm challenges, staying on top of it all can be a mammoth task.
Our social media hub is here to be your guiding light to navigate the social media sphere. Whether you’re a seasoned social media pro or just starting out, we’ve curated a handful of resources to help you keep up with the latest changes and will keep this page updated to support your work and thinking.
Latest news
Charity Commission social media guidance
Explore guidance on the importance of having a social media policy and use the checklist to help you develop your policy.
34 predictions for social media marketing in 2024
Predictions for the year ahead in a platform-by-platform breakdown.
Social media trends 2024
Hootsuite explores the top social trends for 2024, including AI.
LinkedIn says past carousel posts will be deleted next month
LinkedIn is getting rid of carousel posts, profile videos, and its in-image linking option, which will result in the removal of previously posted carousels, and the de-activation of in-image links.
X / Twitter
How to set a sustainable social media strategy
Empower’s tips to reset your digital strategy and refocus your digital comms approach.
X's AI chatbot ‘Grok’ to launch
The conversational chatbot is coming to all X Premium+ subscribers.
Is it time to abandon Twitter (X)?
Charity Digital look at the pros and cons of X, as well as reflecting on the rebrand.
X is bringing back post headlines
URL previews on X will include the post headline once again.
Threads
Threads 101
Trying to figure out Threads? Tereza Litsa shares best practices and examples of brands using it.
Social media for charities 101: Threads
Charity Digital explore the opportunites of Threads for charities.
Threads launches initial test of topic tags
Threads is launching a test of topic tags in posts, which will enable you to link your Threads updates to other posts on the same subject.
Helpful resources
Social media policy template
Need to create a social media policy for your charity but don’t know where to start? Use our template, based on policies from across the charity sector.
Wellbeing guide for comms professionals
Take steps to protect yourself and your team with our wellbeing guide.
Other resources and updates
The Online Safety Act.
Ofcom release guidance for tech platforms on complying with the Online Safety Act which covers how they should tackle illegal content, including child abuse online.
Tackling harmful content on social media
Learn how to protect your brand from harmful content and empower your social media managers to successfully manage your brand’s reputation.
Christmas content for tiny teams - Colvine Communications
Content ideas to engage social media audiences during the holiday period, accompanied by a content calendar and copy templates.
The Sprout Social Index
The Sprout Social Index uncovers the priorities of consumers and marketers in today’s shifting social media landscape. It also identifies where gaps lie and how to close them.
What is Lapse?
Everything to know about the popular invite-only social media app.
TikTok for good: A beginners guide for charities
Adeela Warley: When it comes to social media, ignore staff wellbeing at your peril
Charities must prioritise their duty of care to staff on the front line of communications.
New social media guidance
What does the Charity Commission’s updated guidance on how charities should engage with social media mean for charitable organisations?
Add a resource
Do you have a useful social media resource to feature? Please get in touch by emailing adel@charitycomms.org.uk.
We’re also looking for contributors to our knowledge hub to write about social media, please email tillie@charitycomms.org.uk.