Reporting to:
Head of communications
Role purpose:
Managing the work of our communications officers and overseeing activities across our various comms channels and functions
Key responsibilities:
Strategic leadership
- Work with head of comms to develop/deliver comms strategies across the entire spectrum of comms disciplines including: media and public relations, celebrity management, internal comms, brand marketing, advertising, marketing, digital and social media and production of materials
- Report on and analyse all aspects of communications
- Develop key messages, lead on creating and maintaining appropriate and consistent language and terminology across all media
- Act as a ‘brand guardian’ ensuring consistency across all internal and external communications
- Identify issues that could potentially damage the organisation’s reputation and recommend actions to mitigate this risk
- Keep up to date on best practice within the charity sector generally and particularly changes to communications innovation, legislation and codes of practice
Publications
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Lead on copy-writing and production of marketing materials and key publications including Annual Review
- Design, copy-write and distribute regular e-bulletins to promote publications, programme activities, events and other key information
- Oversee the management of a case study database
Website
- Take responsibility for the development and management of the website and blog, including generating content, making improvements to functionality, maximising its potential and monitoring its performance
Social media
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Manage and expand social media presence, sourcing and sharing newsworthy information from across the charity. Produce regular reports detailing social media activity to share with staff
Publicity and media
- Increase the organisation’s profile across media, and with influencers and organisations
- Act as a spokesperson when necessary
- Develop relationships with target media representatives
- Write releases, articles and statements
- Respond to requests from the press for comments, views and supporting information and maximise opportunities for further engagement on relevant topics
- Supervise and advise other members of the press team in their drafting of communications plans and statements
Internal communications
- Enhance communications with colleagues and develop an understanding of the charity’s work and needs of its users
- Provide training to staff on branding where necessary and ensure staff are well briefed on key communications issues
- Analyse all aspects of communications on a quarterly basis and prepare a report to present
Staff and supplier management
- Manage any volunteers and interns
- Manage relationships with suppliers of services essential to communication work
Finances
- Prepare and monitor annual communications budget
Other
- Take an active part in the charity’s external events
- Support the charity’s fundraising, services, education and public affairs activities
- Participate in cross-functional projects
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