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Communications manager

15 June 2012

Reporting to:

Head of communications

Role purpose:

Managing the work of our communications officers and overseeing activities across our various comms channels and functions

Key responsibilities:

Strategic leadership
  • Work with head of comms to develop/deliver comms strategies across the entire spectrum of comms disciplines including: media and public relations, celebrity management, internal comms, brand marketing, advertising, marketing, digital and social media and production of materials
  • Report on and analyse all aspects of communications
  • Develop key messages, lead on creating and maintaining appropriate and consistent language and terminology across all media
  • Act as a ‘brand guardian’ ensuring consistency across all internal and external communications
  • Identify issues that could potentially damage the organisation’s reputation and recommend actions to mitigate this risk
  • Keep up to date on best practice within the charity sector generally and particularly changes to communications innovation, legislation and codes of practice
  • Lead on copy-writing and production of marketing materials and key publications including Annual Review
  • Design, copy-write and distribute regular e-bulletins to promote publications, programme activities, events and other key information 
  • Oversee the management of a case study database
  • Take responsibility for the development and management of the website and blog, including generating content, making improvements to functionality, maximising its potential and monitoring its performance
 Social media
  • Manage and expand social media presence, sourcing and sharing newsworthy information from across the charity. Produce regular reports detailing social media activity to share with staff
Publicity and media
  • Increase the organisation’s profile across media, and with influencers and organisations
  • Act as a spokesperson when necessary
  • Develop relationships with target media representatives
  • Write releases, articles and statements
  • Respond to requests from the press for comments, views and supporting information and maximise opportunities for further engagement on relevant topics
  • Supervise and advise other members of the press team in their drafting of communications plans and statements 
Internal communications
  • Enhance communications with colleagues and develop an understanding of the charity’s work and needs of its users
  • Provide training to staff on branding where necessary and ensure staff are well briefed on key communications issues
  • Analyse all aspects of communications on a quarterly basis and prepare a report to present
 Staff and supplier management
  • Manage any volunteers and interns
  • Manage relationships with suppliers of services essential to communication work
  • Prepare and monitor annual communications budget
  • Take an active part in the charity’s external events
  • Support the charity’s fundraising, services, education and public affairs activities
  • Participate in cross-functional projects

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