Knowledge Hub

Tony Lofts at ExperTrain explores how charity teams can streamline campaign reporting and uncover clearer insights by making the most of Excel and Power BI.

Sarah Clarke explores practical ways to embed strategic thinking across all roles and levels, helping everyone connect their day-to-day work with the charity’s mission.

Informed by our research, this simple framework helps charities to consider, measure and monitor how their communications function is integrated.

Sue Bush reflects on findings from the Behind the Brand 2026 research report on brand leadership.

Matt Chittock explores copywriting examples from the charity sector and shares tips to get your words working for good.

Charity branding is constantly evolving. To help you keep pace, charity brand experts Max Du Bois and Dan Dufour explore the key trends shaping the sector today.

We all use behavioural nudges in our day-to-day lives, but how can you effectively apply them to your communications? Vicky McGuire takes you through the basics and outlines some frameworks you can apply right away.

We’re exploring why X’s AI is making headlines, with charity responses, expert advice, and resource links your charity can use to review your approach to X.

Louise Dawtry, People and Culture specialist, spills the Chari‑Tea on the highs and lows of working in charities, and the role for charity communicators in making things better.

To mark the end of 2025, some of the CharityComms team share the campaigns that have inspired them most this year.