Brand

Brand news, thinking, interviews and case studies

Highlights from around our membership.

Beyond pixels: the vital role of accessibility in rebranding strategies

20 February 2025

Brand accessibility is essential for charity's to ensure inclusivity and a seamless experience for all audiences. Michelle Noel offers tips to optimise accessibility in your rebranding process.

Speaking up against racism as charities

15 August 2024

How can charities help to make society more inclusive? We spotlight sector responses to racist riots and explore the different comms approaches. Together, we stand against racism.

10 step guide to embedding a charity rebrand

6 August 2024

Brand updates are only effective if they are embraced and understood by all staff and volunteers. Here’s your 10 step guide to embedding a charity rebrand.

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Brand 360

Best practice guide

Getting the message out about who we are, what we do and why our work matters has never been more important. The new ‘Brand 360’ guide is a resource dedicated to helping charity communicators with the vital work they are doing to ensure their organisations are being seen and heard.

Read Brand 360

Brand events

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Watch: the role of comms in building an anti-racist brand

If you were unable to join us live, or just fancy rewatching all the amazing advice, you can now catch up with the unmissable ‘role of comms in building an anti-racist brand’ event on-demand. Explore why comms teams are perfectly placed to be the catalyst for change, and start building anti-racism into who you are and what you stand for today.

Access on-demand

Brand resources

Evergreen, useful stuff.

CharityComms podcast: Talking lived experiences and being your true self with Collette Philip

14 August 2020

Our personal stories are what make us who we are. Our second guest on the newly relaunched CharityComms podcast is Brand By Me’s Collette Philip...

Brand 360 guide

20 May 2020

The ‘Brand 360’ guide is a resource dedicated to helping charity communicators with the vital work they are doing to ensure their organisations are being seen and heard.

Brand Effectiveness Score Card: results so far

28 May 2019

The Brand Effectiveness Score Card launched to offer charity sector communications professionals the opportunity to evaluate and benchmark their brand’s effectiveness...

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Communicating social issues

What is happening around us in society impacts all our cause areas in different ways. See how charities are tackling some of the biggest issues of our time.

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Membership

Our members are what makes CharityComms special. So if you are looking for a supportive network of charity sector peers look no further. Join our community of more than 11,000 professionals working in UK charities and not-for-profits, covering all areas of comms, campaigns and fundraising.

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Charity Digital benchmark

Join the growing group of 70+ UK charities who are already pooling their digital data in order to compare and evaluate their online performance. Get involved to find out how your charity compares.

Go to the Charity Digital Benchmark