Internal Comms Group – May 2020
Join us for a session on all things internal comms during the Covid-19 pandemic We’ll start this online event with a welcome and an icebreaker to get the discussion flowing. We’ll then have a quick review of the emerging themes we have heard from you and the wider sector on all things internal comms. Everyone […]
Crisis Comms Webinar
Crisis communications skills have never been in such high demand as they are now. We’re in the middle of the biggest international crisis in decades, and many of us are learning as we go. This timely webinar from Hough Bellis and Comms Creatives will equip you to do the job. You’ll learn about the pattern […]
Helping people share their real-life stories with the media
Stories from real people resonate in the media, but pulling these stories together can be time-consuming and challenging. And there’s always the chance that your real-life story might back out of media coverage at any stage. But if you get it right, these stories can help raise your profile, increase awareness for your charity, and […]
Changing hearts and minds: social science insights for communicators
As charity professionals, changing hearts and minds is a central part of what we do. From encouraging people to think differently about causes to inspiring them to take better care of each other and their environments. This conference explored how charities can leverage insights from the social sciences to improve lives and help solve some […]
Internal Comms – culture change, collaboration and happier teams
“Happiness results in a 12% spike in productivity: unhappy employees are 10% less productive.” from ‘Happiness and Productivity’, Andrew Oswald, University of Warwick (2015) Internal comms is often last on the organisational priority list. Internal newsletters, email communication and staff meetings have remained the same for decades and nobody enjoys them. It’s time to bring […]
Crisis communications: how to turn crisis comms into an opportunity
Every organisation faces the risk of an unexpected crisis; and in a digital age, bad or even fake news is one click away from spreading out of control. Your hard-earned reputation and your ability to raise funds could be lost – or gained – by the way you handle it. Are you confident that you […]
Helping your comms hit the mark with your audiences
We all know how important it is to have the right message, for the right audience, at the right time, and using the right medium too. But how do we ensure that all of our communications are hitting the mark and appealing to our audiences? We heard from charities who are hitting these marks regularly, […]
Audience Insight
To communicate effectively you need to truly understand the audience you want to reach, what matters to them and what motivates them. Are you doing enough to tune into what they need from you? Audience insight is more important than ever in a fast-paced and fragmented media landscape. In this session, we looked at […]
Where do we go from here? Campaigning in the age of successive Conservative Governments
There is no road map for what lies ahead of us – uncertainty around Brexit, policy shifts within the Conservative party, a rotating door of ministers and cabinet members, and more. In this session, we discussed the challenges and opportunities that lie ahead for campaigning, explored how the third sector can pull together in the […]
The challenge of recruiting digital talent and retaining them
There seems to be a shortage of great people out there applying for digital roles. HR departments often don’t understand digital natives – they struggle with how to best recruit digital roles and how to appeal to those with these important skills. As a sector, we need to be better at promoting the opportunity to […]
Unlocking the potential of your data
Less than half of all non-profits make full use of the data they collect according to a recent Salesforce Report. Without good data analytics decisions are taken blindly and resources are allocated without truly understanding where they’re needed. Good data analytics should help support and drive decision making – helping us to improve our communications […]
How to survive a rebrand, change and grow
Brand development in the charity sector is not for the faint-hearted. You need expertise, creativity, patience, diplomacy – and thick-skin. Last year was a bumper year for charity brands evolving their brand positioning and expression. In this session, we were joined by peers who have refreshed their brands and come out the other side. We […]