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Knowledge Hub

The home for previous articles and resources.

16 Feb 2021
It’s time to reveal the results of the 2020 CharityComms Salary and Organisational Culture Survey and see what you really think of the sector....
5 Mar 2021
Storytelling can come in many different forms and in times of crisis it is all about thinking out of the box to capture your audience’s attention like Shelter's Shoes Have Names...
2 Mar 2021
Here are some tips to help talking about loss a little less intimidating. Because while you can’t fix someone’s pain, knowing that the people around you care, can make the world of difference...
26 Feb 2021
As our lives have moved online, the focus on video is bigger than ever. Our popular Video for Charities Conference featured two jam-packed days of tips, learnings and thought-provoking examples. Here’s what we learnt…
23 Feb 2021
Over the festive period you may have noticed the Home-Start logo popping up in different sections of Waitrose supermarkets. But how do you best place yourself for a partnership like this?...
19 Feb 2021
COVID has meant lots for campaigning in the charity sector. But we’ve all had to think differently about traditional campaigning tools and how to make them work for now. How can we influence as effectively without meeting face-to-face?...
12 Feb 2021
In our final blog in the Beyond the Organogram series we look at agile working. Having spoken to comms leaders already working with an agile methodology and experts in the field here's some principles to help you get started...
9 Feb 2021
In part four of our Beyond the Organogram series, we look at how some comms leaders are shaping their teams to meet the challenges of 2021 and beyond...
5 Feb 2021
#ReclaimSocial is a campaign to make social media more positive and inspiring. It encourages us to come together on February 5th to share stories on how we’re using social media for good. But it’s not just for one day. It’s up to all of us to reclaim social media for good...
2 Feb 2021
All great brands and campaigns are based on insight. They are the key facts that inform memorable and effective brands and campaigns, giving the vital knowledge needed to help connect with people’s hearts and minds to move them to action. Where do powerful insights come from and how do you go about finding them so that you can embed them in your charity’s work too?...
29 Jan 2021
Storytelling lived experiences through video is one approach you can consider for conveying your message. Here's how Macmillan Cancer Support achieved it...
26 Jan 2021
We all know that content, in whatever format, can take time, so how do we ensure that we make the absolute most of that content and the stories contained within it? Here are five content marketing tips to help you make the most of your content too...
22 Jan 2021
At the British Red Cross they are always looking at new ways to engage audiences in first aid, and in 2020, for the first time, they decided to develop a ‘quizbot’...
19 Jan 2021
Twenty-twenty was the year that charity sector innovation changed from a nice-to-have to an essential. Here’s how they did it, and how you can replicate their success...
15 Jan 2021
The School for Social Entrepreneurs (SSE) went through large changes in 2020. Here is what they learned on how to best communicate internally and externally...