Our team’s top charity campaigns of 2025
To mark the end of 2025, some of the CharityComms team share the campaigns that have inspired them most this year.
Decoding digital tracking
This jam-packed guide will help you know when to use UTMs, short links and QR codes to measure the effectiveness of your comms and campaigns.
Top five reports to get the most of GA4
No shame if you haven’t got your head around Google Analytics. Sophie will help you find some of the most useful report views and regain your analytics mojo.
Storytelling case study: Bringing clarity to complexity through animation
Exploring how animation can turn complex conservation issues into accessible, ethical stories that empower communities to take part in meaningful change.
The Great Decoupling: How AI search is impacting charities
The ‘Great Decoupling’ is here. Discover the new search reality for charities, why clicks are dropping, and the critical steps for AI-ready content.
How your internal storytelling contributes to your organisation’s culture of kindness
Sarah Browning explores the role of leaders and internal communicators in bringing kindness to life through stories.
The value of comms at the top table
We explore the importance of having communicators at strategic levels of charities and what it’s like to be a trustee.
Mentoring match interview
We chat to two members about how our mentoring scheme has benefitted them.
AI’s impact on search: What your charity can do about disintermediation
Zoe Amar talks to fellow digital experts about how charities can respond to the influence of AI summaries and tools on how people find information online.
Opt-in or opt-out? Charities get a soft spot in data protection law
Jessica Whittick from Tozers shares insights on how the new “soft opt-in” update can enhance charity marketing and fundraising while ensuring compliance with data protection laws.