Knowledge Hub

As communicators we know how vital it is to find ways to engage the public on difficult issues. Using messaging and framing that has been informed by audience research can help engage the public more positively…

Awareness raising can be a challenge. Here's how Women’s Aid used creativity to explain what coercive control could look like and reach young women in a way that felt relevant...

Social media channels are so different from each other, that they should have their own strategies to get the most out of them. Here's how to go about it...

Working with celebrities or influencers can hold great benefits in spreading your charity’s message and bringing awareness to new audiences. Here is what The Salvation Army learned…

Inclusion is a term that is widely expressed as needing to be part of an organisation’s core activities. But as communicators how do we create awareness of inclusion?...

Data is a vital resource in helping you make informed decisions and play your part in making your charity a more inclusive place in the digital world. Here's some tips on how data can help...

People are the living proof of a charity’s real-life impact so shining a light on your storytellers through video can help show the work you do. Here are six tips you can use to nurture your storytellers…

At Jo's Cervical Cancer Trust, their online Forum is their most popular digital service. But it was in need of modernising. Here’s how they kept users at the heart of their digital service redesign…

Over recent years there have been winds of change afoot in brand so now seems like a good time to think about how charity branding has been changing...

It’s time to nominate the charity communicators that inspire you for this year’s ICAs - The people who have grabbed your attention and enthralled you with their comms work...

The RSPB’s Revive Our World campaign used an experience common to us all - shopping, to deliver the message that nature’s disappearance will affect everyone. Here's how they did it...

As we prepare for the end of Parliament’s summer recess, here are three steps to keep things simple when engaging with politicians to get the best results for those your charity represents…

There are many ways you can make communication accessible. Here is how RNID developed a communications card to highlight individual needs...

Insight can be used to deliver what your audience needs – sometimes even within one platform. Here is how CoppaFeel! launched their first educational web app The Self-Checkout…

Chatbots are an excellent way for charities to reach new audiences remotely and sustainably. Here's some tips on how charities can use them...