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Knowledge Hub

The home for previous articles and resources.

27 Nov 2020
The Injustice Advent Calendar sees a daily message sent to the inbox of all who subscribe with a different action tied to a campaign that is being run by whichever charity is being spotlighted that day...
24 Nov 2020
Passionate people inspire others – especially in the world of comms. But what is it that drives these inspiring trailblazers? And how do they maintain their enthusiasm and unswerving dedication to the causes they represent even when times are tough?...
20 Nov 2020
How national poverty charity Turn2us' new strategy was developed, put into action and how it has become something that has made them stronger through Covid times...
17 Nov 2020
Brand is an enabler of corporate strategy. It’s a tool that if used properly can help you remain relevant, and one that will be especially important to use wisely as you plan for the newly emerging post Covid world...
13 Nov 2020
Read about part of the wellbeing strategy at Mental Health First Aid (MHFA) England where they provide all staff with two wellbeing weeks per year – one in the summer and one in the winter...
10 Nov 2020
#HelloYellow started in 2016, with the simple message of asking schools, offices, and community groups to dress up in yellow and raise money for young people’s mental health...
6 Nov 2020
As charities we've lost our distinctive space, we’ve been battered by some of the wild currents affecting trust and popular opinion. The second part of the introduction chapter to Joe Barrell's new book 'Who Cares?...
3 Nov 2020
The first part of the introduction chapter to Joe Barrell's new book 'Who Cares?: Building audience-centred engagement strategies in the non-profit sector'...
1 Nov 2020
Action on Hearing Loss underwent a brand development process, alongside their new corporate strategy, from summer 2019 to winter 2020 to become RNID again. No easy feat in the midst of a global pandemic. But engagement metrics had been in decline, people didn’t understand the charity’s role in modern society and audiences were confused about […]
1 Nov 2020
Scope’s rebrand in 2018 was a product of an 18-month process involving coproduction with disabled people, extensive insight and committed, collaborative work between agency and staff. The rebrand resulted in Scope’s ambitious vision for change and a fairer society for disabled people. Scope was repositioned as a challenger brand, with reinvigorated values to bring through […]
1 Nov 2020
At the Stroke Association 2016 was a turning point. We had to reach more people who needed our vital support and significantly grow income to do so.  But with a prompted awareness in long-term decline, we had quite a mountain to climb. Where to start?Our existing brand was key to this challenge and our first […]
1 Nov 2020
When I started as Head of Brand at Blood Cancer UK (then Bloodwise) the charity was facing a tough dilemma. It had changed its name twice in less than 10 years, the Bloodwise brand was under five years old and brand insights were telling us most people thought the charity was about blood transfusion, rather […]
30 Oct 2020
10 top tips that can contribute to success, personal growth and expand your network. During these unprecedented times, we have to take our careers into our own hands and be open to trying the unconventional...
27 Oct 2020
Here are our five of our tips, based on what we’ve learnt so far along the way, which we hope will help any of you out there keen to give podcasting a go for yourselves...
23 Oct 2020
While things are changing in a post COVID landscape, it's the perfect time to write a plan for what your charity can do differently and ask yourself - How can you engage with your supporters and deliver the best experience possible?...