Adapting to Change: Charity Social Media Conference 2024

Conference
Available On-Demand

£105 + VAT pp for small charity members and individual members
£155 + VAT pp for medium member charities
£185 + VAT pp for large member charities
£205 + VAT pp for corporate partners
£245 + VAT pp for non-members of all types

Small member charities income: £2 million and below
Medium member charities income: £2-5 million
Large member charities income: £5 million and over

Booking terms & conditions

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#CharitySocialMedia

This event took place on 17 July 2024 and all registered delegates will be sent direct access details for the recording. Please only book your place here if you missed it the first time around.

Social media developments continue to transform charity communications at an astonishing pace, which requires continual evaluation of strategy and practice.

With AI changing how we share and create content and new platforms and features popping up, the goalposts are constantly shifting. We know it can be difficult to keep up amidst the deluge of available information, and it can feel like you’re swimming against the tide. That’s why we developed this one-day conference, offering a carefully curated agenda of key trends that charity comms professionals won’t want to miss.

From new technologies to cultural shifts – we explored the opportunities and challenges that are impacting your social media strategies and practice. With a special emphasis on peer-to-peer learning, this conference offered a safe space for you to collaborate, and navigate the evolving social media landscape together.

What was covered?
• AI advances: what’s coming up and how to prepare
• Algorithmic shifts: embrace and adapt to cut-through with integrity
• Social insights: how culture, politics and economics impact engagement
• Content trends: from authenticity to negative bias and the attention economy, we’ll explore the latest developments
• Top tips for maximising your potential on platforms including TikTok, LinkedIn and Instagram
• Wellbeing: setting your social media boundaries and staying safe in the face of negativity

What’s included with my ticket?
• Information to bring you up to speed with the most important trends
• Access to “ask me anything” advice sessions with our social experts
• A virtual goodie bag full of practical resources and templates
• On demand content: allowing you to watch and revisit talks at your leisure
• Actionable insights: to help you prepare for change and elevate your social content
• Inspirational real world examples: learn from campaigns that cut through

Is this conference right for me?
This conference was designed with our community, and aimed at those who are already producing content for their charity’s social media channels and who would like to explore the latest thinking, shifts, challenges and opportunities. Whether you’re a sole comms person working on everything, or you’re from a team of many – this event had top tips and practical take-aways for a range of budgets.

This event was also a perfect for freelancers, who work strategically with charities.

	Welcome Adeela Warley CEO, CharityComms
	Content trends to elevate social engagement In this session, Athar explored what content trends and techniques are working best for charities in 2024. Speaking on the latest developments, from the demand for authenticity to the rise of negative content. He looked at what audiences expect from charities on social media, as well as the kinds of content the algorithms are prioritising, and how best to respond to this whilst maintaining your charitable values. Athar Abidi head of social, Cancer Research UK
	Working with influencers and content creators in the charity space In this session, Sarah offered top tips for how charities can best work with influencers and content creators to reach wider audiences and amplify campaigns. She considered the latest trends in this area of work, using examples and lessons from Battersea’s successful Wear Blue for Rescue campaign which they paid content creators to get involved in. Sarah Craig social media specialist, Battersea Dogs and Cats Home
	Breakaway sessions: please choose one session. We’ll share the other talk post-event, so you won’t miss a thing! TikTok: it’s time to get your Gen Z on As the kids say, TikTok ‘slaps’. In this session, we explored trends and what’s working for charities on one of the world’s fastest growing channels. It included logistical considerations when setting up and running a successful channel, and how to create content that adds value, demonstrates impact and inspires action from Gen Z, Millennials and Gen X’ers. Whether you’re new to TikTok or looking to improve your existing channel, this session was full of tips you can take back to your desk. Rebs Curtis-Moss freelancer, CharityComms
	Breakaway sessions: please choose one session. We’ll share the other talk post-event, so you won’t miss a thing! Trends in paid social: where should you invest your time and money? Have you ever been told: “Facebook is better for donations” or “LinkedIn is too expensive”? In this session, Alice uncovered the meanings behind some of these general statements about paid social. She explored the “why” behind each paid social platform, so you are confident in knowing their strengths and how to play to them. Alice Bass (Rath) freelance
	Power up session: five ways to futureproof your social strategy Do you have a plan for if you need to leave a platform? Perhaps it doesn’t align with your values anymore, or maybe it hasn’t helped you to reach the people you’d hoped to? Or what if a platform went under tomorrow – do you have a plan for rebuilding your audiences? In this snappy session, Tereza showed you how to prepare for the unexpected. Tereza Litsa freelancer
	Breakaway sessions: please choose one session. We’ll share the other talk post-event, so you won’t miss a thing! Putting the social back into social media: tips for community engagement in 2024 Social media managers are working at the coalface, engaging with a range of audiences every day. As culture, economy, technology and politics shift, it’s the social media managers that hear and feel how this affects their audiences, as they become part of the conversation. This can bring a range of issues to the fore, from keeping staff and online communities safe, to meeting demands and expectations and even keeping your charity’s messaging consistent. In this session, Rebecca offered her advice for community engagement during times of change. Rebecca Fitzgerald CEO, StrawberrySocial
	Breakaway sessions: please choose one session. We’ll share the other talk post-event, so you won’t miss a thing! Small charity focus: using AI to boost your social media engagement Like many smaller charities, Kids Inspire (a children’s mental health charity) has a tiny comms budget but a very busy team with big ambitions. In this session, Helen explored a range of free or low-cost AI tools that have helped them to be more efficient and enhance their social media engagement to tell their story. Helen highlighted how they got buy-in for using AI, the ethical aspects they considered. There was also practical tips for using a range of tools to help your charity boost productivity and engagement on social media channels including LinkedIn, TikTok and Instagram. Helen Crumley head of communications and marketing, Kids Inspire
	Top tips for building trust online Trust is essential for charities. Audiences need to believe that charities provide credible information about the causes they represent. But in an age of polarisation, ethics washing, AI generated content and misinformation, how can charities build trust online? In this session, Nicole shared her top tips for cultivating trust with your audiences. Nicole Greene communications and influencing manager, Race Equality Foundation
	Where next for social media? AI and ‘social search’ are transforming the future of social media. No longer just buzzwords, they’re beginning to revamp our online experiences, making them richer. In her talk, Luan scanned the horizon, to offer major current trends and predictions about what might unfold next which helped you to prepare for advances in technology and changes to platforms. Luan Wise freelance
	Close Adeela Warley CEO, CharityComms

Sponsor

StrawberrySocial is a social media moderation agency specialising in brand protection, online safety and community engagement for charities. Our team of experts have the knowledge and skills to protect, moderate and engage with your online audiences 24/7/365. We are proud to work with leading brands and charities including NHS England, NSPCC, SuperAwesome, Which? and Samaritans. We offer flexible packages, trial periods and discounts to charities.