Skip to main content

Annual reviews: planning, process and creativity


10 October 2019

Your annual review could be amazing. Done well, it could be your shop window, offering audiences a snapshot of the real-world impact you’re having. It could be an engagement tool used by many departments across the year.

But all too often this project is left until the last minute leaving you scrabbling around looking for information from overworked colleagues, giving you little time for thinking about fresh approaches and new formats.

At this event, our brilliant speakers offered practical advice for planning and producing your annual reviews. We also showcased some examples of innovative annual reviews and new formats to inspire you this year.



Communicating your impact – top class annual reporting – Jennifer Campbell, copywriter and editor, freelance

Refining the process, focusing the product – Henry Scowcroft, senior communications manager, Cancer Research UK

What if… we went digital only?Emmelie Brownlee, digital communications manager, Bioregional

What if… we embedded impact measurement and communication in everything we do? – Paul Rünz, impact and reporting manager, and Zoe Whitford, communications and marketing manager, The Brilliant Club

What if… we thought right outside the box? – Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity