Whether you’re trying to reach new audiences, challenge attitudes, raise awareness, boost funds or build your brand – developing effective partnerships can help you achieve a step-change that might otherwise be out-of-reach.
This seminar was packed with real-life case studies. We heard from some of the best about the pains, triumphs and lessons of working in partnerships and explored how your charity can choose, approach and work with partners to best support your communications objectives and achieve real change. Check out Sarah Myers’ highlights from the event.
If you’re a CharityComms member, you can watch the presentations from the day on our Vimeo channel. You’ll find the links to each recording below with the presentations – drop Sarah Cutress an email to get the password to access them.
How corporate partners can help you reach beyond established audiences
Kim Sanders, head of media engagement, Stonewall
Jon Holmes, home page editor, Sky Sports Digital
Watch the live recording of Kim and Jon’s presentation via our Vimeo channel (exclusive to CharityComms members)
How small charities can attract household names for impact and growth
Alex Eagle, co-founder and CEO, The Running Charity
Watch the live recording of Alex’s presentation via our Vimeo channel (exclusive to CharityComms members)
Approaching and managing celebrity partners
Paul Cullen, celebrity and VIP manager, Macmillan Cancer Support
Watch the live recording of Paul’s presentation via our Vimeo channel (exclusive to CharityComms members)
Developing and implementing campaigns in partnership
Jenna Hall, programme director, Tesco National Charity Partnership
Watch the live recording of Jenna’s presentation via our Vimeo channel (exclusive to CharityComms members)
Communicating in charity coalitions – forming the right partnerships
Richard Lane, group head of communications, Scope
Watch the live recording of Richard’s presentation via our Vimeo channel (exclusive to CharityComms members)