Most of our interactions with a brand are now through digital channels, whether an app, smartphone, tablet, laptop or good-old-fashioned desktop. With digital ever evolving and new possibilities emerging, brand and digital should be working closely to embrace these opportunities. But the two are rarely well integrated.
At this event, we explored the relationship between brand and digital and heard success stories from NSPCC and O2 and Age UK on how they’ve been innovating with digital at the heart of the brand.
To benefit from key insights from the event read ‘Five top tips for innovating brand and digital’.
Presentations and video recordings
Data for good, data for bad: technology and innovation in 2019 – Olivier Usher, research manager for technology and innovation in the Challenge Prize Centre, Nesta
Parents vs Kids game: a strategic brand partnership – Laura Murphy, senior marketing manager, NSPCC and Will Kirkpatrick, head of sustainability operations, O2
The role of digital in keeping brand relevant – Kathi Hall, head of content strategy and brand and Paul Swift, head of programmes, digital and technology team, Age UK
About the Brand Breakfast
CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.
The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.
These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.
If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa Weddell.
About The Team
The Team is a creative branding and communications agency. We deliver brand strategy, standout marketing campaigns and internal communications, that result in customer and employee engagement. We believe that good design is good for business results. We are one of the UK’s most effective design agencies. Consistently ranked in the Design Week Top 100 Agencies and number 10 for Brand.
Working together enables us to play to our strengths; defining brand purpose and creatively bringing it to life – inside and out!