Brand and direct marketing
There is a maximum of:
- two places available per organisational member to ensure as many organisations as possible can attend
- one place per corporate partner (and a max of four places available for corporate partners in total)
The battles lines between brand and direct marketing have traditionally been fierce. But it is essential that your brand builds consideration to support, delivers brand response and enables product innovation.
This Brand Breakfast will explore how brand communications and fundraising professionals can work together in harmony for the greater good, breaking down the battle lines to produce successfully integrated direct marketing appeals.
The morning will be made up of presentations, group discussions and networking.
Brand and direct marketing: an odd couple or the perfect relationship?
Brand and direct marketing notoriously have a strained relationship in the charity sector, with many of us facing similar issues. Jane Cryer, head of brand, and Angeles Garcia, direct marketing manager, from the Stroke Association have worked together for the last two years on many projects from appeals to an impending brand refresh. Come along to hear their top tips on working together, overcoming challenges… and living to tell the tale!
Jane Cryer, head of brand, and Angeles Garcia, direct marketing manager, Stroke Association
Balancing direct marketing and brand in-house: keeping the seesaw level
In 2016 Prostate Cancer UK took the decision to bring the development of direct marketing appeals in-house, to great results. Come along and hear all about what they’ve learnt in the last two years – putting together winning packs that balance the needs of their brand with those of the direct marketing, as well as the challenges they’ve faced along the way and how they’ve overcome them.
Amy Oberholzer, head of individual giving and Philippa Bell, senior designer, Prostate Cancer UK
- There is a maximum of two places available per organisational member to ensure as many organisations as possible can attend
- There is a maximum of one place per corporate partner (and a max of four places available for corporate partners in total)
About the Brand Breakfast
CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.
The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.
These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.
If you’re interested in presenting at a future event or joining the steering group, please contact Harriet Smith.
About The Team
The Team is a creative branding and communications agency. We deliver brand strategy, standout marketing campaigns and internal communications, that result in customer and employee engagement. We believe that good design is good for business results. We are one of the UK’s most effective design agencies. Consistently ranked in the Design Week Top 100 Agencies and number 10 for Brand.
Working together enables us to play to our strengths; defining brand purpose and creatively bringing it to life – inside and out!