The battles lines between brand and direct marketing have traditionally been fierce. But it is essential that your brand builds consideration to support, delivers brand response and enables product innovation.
This Brand Breakfast explored how brand communications and fundraising professionals can work together in harmony for the greater good, breaking down the battle lines to produce successfully integrated direct marketing appeals.
To benefit from key insights from the event see ‘Top tips to bring brand and fundraising closer together’.
If you’re a CharityComms member, you can watch the presentations from the day on our Vimeo channel. You’ll find the links to each recording below with the presentations – drop Sarah Cutress an email to get the password to access them.
Brand and direct marketing: an odd couple or the perfect relationship? – Jane Cryer, head of brand, and Angeles Garcia, direct marketing manager, Stroke Association
Watch the live recording of Jane and Angeles’ presentation (exclusive to CharityComms members)
Balancing direct marketing and brand in-house: keeping the seesaw level – Amy Oberholzer, head of individual giving and Philippa Bell, senior designer, Prostate Cancer UK
Watch the live recording of Amy and Philippa’s presentation (exclusive to CharityComms members)
About the Brand Breakfast
CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.
The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.
These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.
If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa Weddell.
About The Team
The Team is a creative branding and communications agency. We deliver brand strategy, standout marketing campaigns and internal communications, that result in customer and employee engagement. We believe that good design is good for business results. We are one of the UK’s most effective design agencies. Consistently ranked in the Design Week Top 100 Agencies and number 10 for Brand.
Working together enables us to play to our strengths; defining brand purpose and creatively bringing it to life – inside and out!