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Brand evaluation

Brand Breakfast

4 October 2017

There is no point investing in a brand unless you are measuring its effectiveness amongst your target audiences.

There are a broad range of tools available from brand audits, brand tracking, online sentiment, consumer research and semiotic analysis.

This Brand Breakfast explored how to monitor your brand to keep it on track and looked into the merits of what’s on offer.


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Live recordings

If you’re a CharityComms member, you can watch the presentations from the morning on our Vimeo channel. You’ll find the links to each recording below with the presentations – drop Sarah Cutress an email to get the password to access them.


Brand tracking options
Dan Dufour, brand strategy director, The Team

Watch the live recording of Dan’s presentation via our Vimeo channel (exclusive to CharityComms members)

Brand insight and evaluation pre and post-rebrand
Juliette Coopey, head of brand marketing, Alzheimer’s Society

Watch the live recording of Juliette’s presentation via our Vimeo channel (exclusive to CharityComms members)

Research methodologies – when and why to use them
Abi Markey, managing director, Supernova

Watch the live recording of Abi’s presentation via our Vimeo channel (exclusive to CharityComms members)

Read more: 

Measuring your brand: it takes more than one measure


About Brand Breakfast

CharityComms’ Brand Breakfast is an informal forum where brand managers come together to discuss issues of mutual interest and share examples of good practice.

These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa Weddell.

If you’d like to be one of the first to hear about these events please contact Sarah Cutress to be added to the Brand Breakfast mailing list.

About The Team

The Team has been in the business of creating brands that deliver a social impact for over 30 years, from Comic Relief and Fire Kills to M&S Plan A. Our ambition has always been to build brands that create value for society: brands with commercial and social impact. We give brands purpose and bring them to life, inside and out.

If you’d like to talk to them about any of their services, please email brand strategy director, Dan Dufour, call 020 7842 3054 or visit their website to find out more.