There is no point investing in a brand unless you are measuring its effectiveness amongst your target audiences.
There are a broad range of tools available from brand audits, brand tracking, online sentiment, consumer research and semiotic analysis.
This Brand Breakfast explored how to monitor your brand to keep it on track and looked into the merits of what’s on offer.
If you’re a CharityComms member, you can watch the presentations from the morning on our Vimeo channel. You’ll find the links to each recording below with the presentations – drop Sarah Cutress an email to get the password to access them.
Brand tracking options
Dan Dufour, brand strategy director, The Team
Watch the live recording of Dan’s presentation via our Vimeo channel (exclusive to CharityComms members)
Brand insight and evaluation pre and post-rebrand
Juliette Coopey, head of brand marketing, Alzheimer’s Society
Watch the live recording of Juliette’s presentation via our Vimeo channel (exclusive to CharityComms members)
Research methodologies – when and why to use them
Abi Markey, managing director, Supernova
Watch the live recording of Abi’s presentation via our Vimeo channel (exclusive to CharityComms members)
About Brand Breakfast
CharityComms’ Brand Breakfast is an informal forum where brand managers come together to discuss issues of mutual interest and share examples of good practice.
These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa Weddell.
If you’d like to be one of the first to hear about these events please contact Sarah Cutress to be added to the Brand Breakfast mailing list.
About The Team
The Team has been in the business of creating brands that deliver a social impact for over 30 years, from Comic Relief and Fire Kills to M&S Plan A. Our ambition has always been to build brands that create value for society: brands with commercial and social impact. We give brands purpose and bring them to life, inside and out.