What happens when the people you want to reach don’t see themselves in your brand?
This Brand Breakfast takes us back to basics: understanding your organisation’s “why” to build brands that feel relevant, inclusive and genuinely effective.
We’ll hear from Teenage Cancer Trust about the thinking behind their “Cancer care wasn’t made for young people” campaign, and how and how a simplified message rooted in the charity’s purpose led to a more distinctive and impactful approach.
We’ll also be joined by Breakthrough T1D, who will share insights from their global rebrand and the “What a cure feels like” campaign — including how working closely with people affected by type 1 diabetes shaped a more authentic, community‑led brand.
This session explores what it really means to start with your why, and how this mindset can help organisations connect more meaningfully with the people who matter most.
10:00 | Welcome
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10:02 - 10:05 | Housekeeping
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10:05 – 10:35 | Cancer care, made for young people Teenage Cancer Trust are the only UK charity providing specialised nursing care and expert youth support for 13-24 year olds with cancer. Dan will share how their in-house team developed a brand campaign aimed at increasing public understanding of the charity’s work through a simplified message – taking creative inspiration from the pioneering spirit of their founders in 1990, and the stories of the young people at the heart of their work today.
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11:35 - 11:50 | Peer to peer networking Time to connect with your peers, using Zoom breakout rooms. |
10:50 – 11:20 | Changing to grow: Rebuilding a brand for now and the future Breakthrough T1D offers a better life for everyone living with type 1 diabetes through research and support. Their new brand reflects the mission and drive of the organisations, while embracing the type 1 diabetes community. Getting there from JDRF (Juvenile Diabetes Research Foundation), a brand with a long history and inherent misconceptions, had its challenges. This was a global rebrand with different markets and communities to consider. Orna will share how this international organisation used insight and collaboration as their superpowers to build a brand that is fit for now and the future.
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12:15 | Close
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Lizzie Pring 
Lauren Obeng-Owusu 
Dan Henchman 
Orna Joseph With thanks to our sponsor:
Red Stone is an award winning, independent creative agency.
Together we have delivered sector-defining brand identities and ‘barrier breaking’ content and communications for leading charitable, public sector and not-for-profit organisations.
For over two decades, Red Stone has been helping leading organisations engage more effectively with their core audiences. This work ranges from researching and testing existing propositions and brand identities, to ground up brand strategy and brand refresh, guidelines and implementation.
About CharityComms’ Brand Breakfast
CharityComms’ Brand Breakfast is a group for those working in brand in UK charities and not-for-profits. All members are eligible to attend.