What happens when the people you want to reach don’t see themselves in your brand?
This Brand Breakfast takes us back to basics: understanding your organisation’s “why” to build brands that feel relevant, inclusive and genuinely effective.
We’ll hear from Teenage Cancer Trust about the thinking behind their “Cancer care wasn’t made for young people” campaign, and how and how a simplified message rooted in the charity’s purpose led to a more distinctive and impactful approach.
We’ll also be joined by Breakthrough T1D, who will share insights from their global rebrand and the “What a cure feels like” campaign — including how working closely with people affected by type 1 diabetes shaped a more authentic, community‑led brand.
This session explores what it really means to start with your why, and how this mindset can help organisations connect more meaningfully with the people who matter most.
10:00 | Welcome
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10:02 - 10:05 | Housekeeping |
10:05 – 10:35 | Presentation with Q&A More details to follow!
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11:35 - 11:50 | Peer to peer networking Time to connect with your peers, using Zoom breakout rooms. |
10:50 – 11:20 | Changing to grow: Rebuilding a brand for now and the future Breakthrough T1D offers a better life for everyone living with type 1 diabetes through research and support. Their new brand reflects the mission and drive of the organisations, while embracing the type 1 diabetes community. Getting there from JDRF (Juvenile Diabetes Research Foundation), a brand with a long history and inherent misconceptions, had its challenges. This was a global rebrand with different markets and communities to consider. Orna will share how this international organisation used insight and collaboration as their superpowers to build a brand that is fit for now and the future.
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12:15 | Close
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Lizzie Pring 
Dan Henchman 
Orna Joseph
About CharityComms’ Brand Breakfast
CharityComms’ Brand Breakfast is a group for those working in brand in UK charities and not-for-profits. All members are eligible to attend.