This event took place on 1 February 2023 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
Setting and embedding brand guidelines effectively is crucial to your brand’s success. But getting everyone on board internally can be tough. In this session, our speakers share their top tips on how to set and embed brand guidelines, including tone of voice.
Also be sure to check out our fab Brand 360 Guide for loads of great brand tips and best practice.
Welcome
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Top tips for setting, embedding and embracing brand guidelines Brand guidelines are an essential part of your brand toolkit, but colleagues can often see them as an obstacle rather than an asset. In this session, Helen shares top tips for setting and embedding brand guidelines, along with some useful tools to demonstrate value and encourage colleagues to embrace them.
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Peer-to-peer discussions Our model here at CharityComms is peer-to-peer learning, and we’ll be using breakout rooms for some much needed sharing. Our events harness the power of the room, where sometimes you’re the expert and sometimes you’re the person seeking advice for a particular challenge. Here’s what we’ll be chatting about:
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Developing brand guidelines staff will want to use Consistency is everything in comms, but how can you manage the reputation of your brand when there are no rules? In this insightful talk, Ellie shares her experience of developing brand guidelines that staff actually want to use. Ellie also tells us how she created comprehensive and practical guidelines on everything from tone, voice and writing style to support the staff of the online mentoring charity Brightside. This marks the third time in Ellie’s career that she’s developed brand guidelines, so she’s got plenty of lessons to share!
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Close
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Susie Wright
Helen de Soyza 
Ellie FinneyAbout the Brand Breakfast
CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.
The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.
These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events, please email events@charitycomms.org.uk to be added to the mailing list.
If you’re interested in presenting at a future event or joining the steering group, please email Vanessa.