This event took place on 11 October 2023 and all registered delegates will be sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
Charities are fundamentally mission driven and committed to making a positive change in the world. They often fill the gaps that society and governments aren’t set up to do. Charities are continually striving for good and trying to make things better for their beneficiaries. Some companies share similar values, and they’re part of the B Corp movement. The aim of the B Corp movement is to make it easier for mission-driven companies to have a more positive impact on the planet and its people.
The B Corp movement’s Theory of Change defines social, environmental, and governance best practices for businesses. Their standards serve as the foundation for everything their network does – from B Corp Certification to their policy work worldwide. Companies from around the world have undergone rigorous certification to earn the title certified B Corp and proudly incorporate this title and messaging into their brand work. We count 6,000 certified B corp companies around the world, including Lily’s Kitchen (pet food), Ben & Jerrys (ice cream), Delphis Eco (cleaning products) and Tony’s Chocolonely (chocolate).
What can we learn from B Corp companies and incorporate into our own charity brand work? And what can we learn from charities who are boldly behaving like B Corp companies in their brand work? Join us for this insightful session.
Brand as the voice of a movement
A brand is much more than a logo. It is a set of core beliefs. It is a vision. It is a promise.
The vision of the B Corp movement is to create an inclusive, equitable and regenerative economic system for all people and the planet. B Lab UK is building the B Corp movement to change our economic system – and to do so, we must change the rules of the game.
In this presentation, B Lab UK’s head of communications Hannah Reiss, talks about building a brand through building a community and a movement. Hannah draws on examples from B Corps themselves and narrows in on what the charity sector can learn from their collective action.
Hannah Reiss @hannahrreiss
Applying B Corp Principles to Charities: Insights from Pixeled Eggs' Journey
The UK public is demanding more accountability from organisations and their impact on society. Charities are no exception, and user perceptions are sure to be influenced by this trend. Purpose-driven brands, such as B Corps, are becoming more popular as they balance people and the planet with profits. What can charities learn from the B Corp movement’s standards and measurements?
Discover how and why Pixeled Eggs pursued B Corp certification and what they’ve learnt from their journey. Find out how the process has enabled them to reposition their brand and valuable insights into how these principles can be applied to charity brands.
We’re Pixeled Eggs, we do purpose-driven digital.
We create sustainable and accessible websites for organisations making a positive impact, nonprofits and charities. By designing smart, modern websites at the heart of purpose-driven organisations, we give every good cause its digital edge.
The WordPress and Shopify websites we create are usable, findable and trackable whilst ensuring to meet modern demands of being desirable, sustainable and robust. We are proud to work with organisations such as The Royal Foundation, Practical Action, Diabetes UK, Plantlife, Designability and Missing People.
Good People + Good Work = A Better World
About the Brand Breakfast
CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.
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