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Brand: visual identity and tone of voice

Midlands networking group

7 February 2018

A distinctive written and spoken voice, united with a recognisable visual identity, can give your communications real power, allowing your audience to identify, trust and remember you.

At this event, we dove in head first to the world of brand, from what you ought to be considering when broaching a rebrand, to maintaining a solid, ongoing brand project. 



Creating a powerful visual identity with meaning and potential

Louise Kyme, brand consultant, and previous brand and creative manager at the British Heart Foundation explored how visual identity can be a powerful representative of your organisational values and brand personality.

Conducting a rebrand

Head of communications at British Science Association, Louise Ogden, shared insights into the BSA’s ongoing visual identity project, and maintaining a solid core brand.

Breaking the brand rules and making the most of what you’ve got

Emma Johns, communications manager at Motor Neurone Disease Association gave us the low down on how MND Association pull together a consistent tone of voice and stand out visual identity to create a flexible but recognisable brand.

About the Midlands Networking Group

The Midlands Networking Group is a network of comms professionals working in UK charities and not-for-profit organisations in the Midlands.

You’ll be given the opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

Each event will focus on a topic which delegates will discuss in small groups before feeding back to the group as a whole. There’ll also be plenty of time for networking.

More info coming December 2017.

In between events, stay in touch with your peers by joining our Facebook Midlands Networking Group.

If there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please contact Sarah Cutress.

If you’d like to be one of the first to hear about these events, please contact Sarah Cutress to be added to the Midlands Networking Group mailing list.