This event took place on 8 and 9 November 2023 and all registered delegates will be sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
Keeping up with digital? We’re all trying to!
From new AI technologies to the development of the metaverse – technology is offering unprecedented opportunities for charities of all sizes to increase productivity and provide next-level user experiences.
But how do you keep up with it all, whilst balancing “business-as-usual” activities? The CharityComms 2023 Digital Conference brought you a meticulously curated line-up of speakers to help your charity hit the ground running in the year ahead.
Back for the twelfth year, our digital conference gathered together more inspirational, digital and communications leads to help your charity flourish in the fast-paced digital world. Over two immersive days, you attended a mix of talks, breakout discussions, expert advice sessions, panels and peer exchanges. We hope you went away with your notebook bursting with tips, techniques and tools!
Throughout the two days, we covered six main areas. Each talk highlighted the main themes it covers, so you could easily see what is relevant to you. Themes included:
- Leadership – innovation, horizon scanning and strategy
- AI – tools, tips and ethical considerations
- Social media – channels and trends
- Marketing and PR – inspiring campaigns and techniques
- Websites – improving your shop window
- Data and analytics – gathering insight and measuring results
Our event was your one-stop-shop for all things charity digital comms in 2023… are you in?
Your ticket price included access to:
- All talks across the two days (8 – 9 November) and beyond with our on-demand function, enabling you to catch-up on anything you missed!
- Our “ask us anything” clinics with digital experts
- A digital delegate bag packed with useful resources and further reading
Is this conference right for me?
If you’re working for, or with charities, and use any form of digital – this conference is for you.
You may be a social media manager, a marketing officer, or a digital director – this event is suitable for all levels and will provide you with up-to-date resources and best practice examples for all budgets.
This is also a perfect event for freelancers who work strategically with charities, and for senior professionals who would benefit from learning about the latest trends and inspiration.
Who will I hear from at this event?
Thank you to everyone who responded to our speaker callouts by applying to speak at the event. We loved hearing more about your brilliant digital work, and enjoyed showcasing more new voices and perspectives at this conference.
Adeela Warley @adeelawarley
Prompt: Create a witty title for a presentation on Artificial Intelligence for charities
AI: Taking the human element out of the equation to enhance charitable impact
Have you been experimenting with AI but haven’t yet convinced your wider charity to adopt it? Or perhaps you don’t know where to start and you’re worrying about the ethical implications? Or maybe you’d like to learn more about AI’s potential to increase your charity’s impact? Then this talk was for you! Mark talked us through the different uses of AI and Machine Learning including: ChatGPT, Large Language Modelling tools, and more. He also painted a picture of what the future of these technologies might look like.
Lessons from relaunching TikTok to reach Gen Z
Using a clear and simple strategy, the comms team at Mind recently relaunched its TikTok channel to help them reach more young people. But not everyone liked the strategy because it meant behaving like Gen Z. On the channel they spoke honestly about mental health, their content was raw and unpolished and they used humour even when talking about difficult topics. In this talk, you heard how they used a laser-focused strategy to get senior stakeholders on board, dealt with internal criticism (and confusion) and delivered a channel that’s really hitting the mark for young people.
Peer exchange: are you communicating your data insights effectively?
Charities generate a lot of data, which is sometimes not shared internally or not communicated in ways that are useful or engaging. In this five-minute provocation, Jordan kickstarted our peer-to-peer discussions and challenged us to think about how we could be sharing rich and useful insights with colleagues.
Lessons learnt through working equitably: what we can all do to drive impactful change
This talk highlighted the importance of taking user-centred and equitable design approaches to engage and connect with new or traditionally marginalised communities. It explored the opportunities and challenges of working in this way, lessons around implementing this cross-organisationally, how this approach can impact design choices and how you can begin to drive inclusive change. This talk included practical examples of equitable design, insights learnt through working equitably, and how you can be more user-led.
Powerful planning: a framework for delivering audience-driven, integrated digital communications
Florian shared more onion’s strategy and planning model, used across dozens of successful digital campaigning and fundraising projects. The model brings together two concepts – ‘supporter lifecycle’ and ‘shop window’ planning. Together these provide a strong framework for setting clear objectives, measuring success and making strategic decisions while transparently balancing competing priorities. Florian also shared how this model can help assess and plan capacity and create delivery plans which are easy to understand and use.
What you need to know about GA4 – top tips and actions to take away
This year, Google Analytics 4 officially replaced Universal Analytics, but many charities are not sure if they are using it correctly. In his talk, Jason offered some simple take-away actions that would help your charity hit the ground running. This talk is suitable for non-advanced users.
Adeela Warley @adeelawarley
Breaking barriers, building leaders: cultivating diverse leadership in digital
Quarina shed light on strategies that can foster effective charity leadership, highlighting the importance of nurturing diverse talent. Addressing unique challenges and opportunities, Quarina explored mentorship, skill development, and inclusive policies that amplify ethnically diverse leaders’ voices. By bridging the leadership gap, organisations can thrive with enriched perspectives, igniting innovation and ensuring a representative future in the fast-evolving digital landscape.
Social media trends: three key priorities for charities in 2024
In this talk, Rebecca examined recent developments affecting the social media landscape, from Threads to X. She shared exclusive findings from StrawberrySocial’s charity client research and provided the best practice recommendations to help charities navigate a path to success on social in 2024. Rebecca explained why focusing on authenticity, online safety and engagement are the most important elements for charities to consider. Rebecca also shared examples, actionable tips and resources.
Peer to peer discussions: how AI is changing our roles
In this session, Christian kick-started our peer-to-peer discussions with a short provocation encouraging us to think about how AI could change the way we work, our roles more generally, and how it might affect the charity job market.
Optimise or rebuild? Making the right decision for your charity website
With eight out of ten charities looking to improve their website next year, are you confident in what you need to do? The average cost and time-investment for a new website is substantial, so you need to get it right. Fresh Egg explored how to validate whether you can improve or need to launch a new website. They shared how to best make this decision, using a combination of research techniques, and what the path beyond this then looks like.
Will AI help or hinder our causes?
Charity comms teams are dependent on social media for reach, engagement and fundraising. But Big Tech can also be a barrier to achieving our charitable objectives – and AI has the potential to turbocharge their deeply harmful business model. Charlotte and Natasha examined the ways in which Big Tech is holding back effective climate and social justice action, and discussed what actions we can take, given our dependency on these platforms.
Engaging diaspora communities in digital communications
Have you ever wondered how and why to include diaspora communities in your communications?
We shared our learnings about the British Red Cross’s efforts to include diaspora voices in our work. We shared exclusive findings regarding how we trialled different ways to collect diaspora insights, how we applied these insights, the barriers we’ve faced when engaging diaspora audiences, the co-production methods we used and our tips for engaging with diaspora audiences.
Fresh Egg has over 20 years of experience working with organisations at various stages of their digital transformation.
Over two decades in the game have seen us adapt and evolve to ride the ever-changing digital wave and hone our craft into what it is today – experience-led digital marketing with the customer journey at its heart.
We have extensive experience working with charities and NFP organisations and assist in the following areas: SEO/content strategy, PPC (including Grants) consultancy, CRO, analytics/data consultancy, audience/user research, UX design, recruitment, and digital strategy consultancy. We’d love to have a chat!
Reason Digital are an award-winning social enterprise that partners with organisations that care, to create digital tools alongside people with lived experience. Together, we create lasting social good.
We work with charities and other pro-social organisations to support them in developing digital solutions and strategy with one goal – to improve the lives of the people they serve.
Our vision is of a world where technology drives lasting social good through inclusivity, justice, good health and happiness (without causing harm in the process).
StrawberrySocial is a social media moderation agency specialising in brand protection, online safety and community engagement for charities. Our team of experts have the knowledge and skills to protect, moderate and engage with your online audiences 24/7/365. We also provide training, influencer due diligence, social channel consultancy and consolidation. We are proud to work with leading brands and charities including NHS England, NSPCC, SuperAwesome, Which? and Samaritans. We offer flexible packages, in and/or out of hours, trial periods and discounts to charities.
More onion is a digital mobilisation agency. We work exclusively with progressive non-profits to deliver high-impact digital communications, campaigns and fundraising. Our international team are committed activists and fundraisers who bring a passion for social change along with deep strategic, creative and technical expertise. We never lose sight of the real goal of your project – building support for real world change. We won’t just follow a brief to deliver what you’ve asked for; whether it’s engagement actions, supporter journeys or lead generation, we’ll work collaboratively with you to fully understand and deliver what you need.