This event took place on 1 October 2025 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
About The Comms Practice Studio
The Comms Practice Studio is a place for charity communicators to actively engage and participate in comms practice together. You’ll be learning alongside your peers in the sector, and putting your new knowledge and expertise into practice. The Comms Practice Studio features a mix of presentations, practical workshops, interactive polls and resources to help you further your comms practice in key areas.
Better fundraising comms, bigger results
Our brand new Comms Practice Studio is an interactive, all day session on crafting better fundraising comms that yield bigger results. We know that the fundraising climate is tough, with fewer people than ever giving to charity, according to the 2025 CAF UK Giving Report. Donation rates are also down across ages, which means fundraising comms need to make every effort count.
While we’re in the Studio together, we’ll share trends from the current fundraising landscape, help you align your comms and fundraising strategies, enable you to better understand your audiences and choose the right channels for your messages. We’ll then look at evidence-based comms techniques and how to use data driven techniques too. We’ll help you craft the right messaging, and share tips on how to get buy-in for new ways of working in your organisation.
You’ll leave the session with loads of new ideas, connections, and an action plan to help you and your organisation up your fundraising comms game. We’ll show you the benefits of crossing departmental divides to give your audiences the best engagement experiences that are centred on them, and not on your organisational departments.
We’ll also act as your accountability partner, following up with you at regular intervals after we meet to see how you’re getting on with putting new and improved ways of working into practice.
Who is this event for?
This event is for anyone who’s working on fundraising communications – no matter your job title or level. We’ll also be sharing techniques and insights that are valuable, whatever your budget.
This event is an ideal strategy day for your comms team, and your fundraising team too. We’ve created the structure and the content for you so you can focus on learning together.
Contact us at events@charitycomms.org.uk about group booking discounts.
Welcome
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Fundraising trends and the current landscape In this presentation, we’ll share current fundraising and generational giving trends so that you have a clear view of the current landscape. Following the presentation, we’ll have Q&As with the speakers.
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Workshop: Aligning your fundraising and comms strategies – making sure they’re fit for purpose
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Workshop: Understanding your audiences and choosing the right channels to reach them
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Applying Storytelling and Behaviour Change Techniques This session shares how to embed proven frameworks for better comms, including the Pixar storytelling method and the EAST behaviour change model. Following the presentation, we’ll have Q&As with the speaker.
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Data driven comms techniques In this presentation, we’ll cover: the importance of message testing, personalisation, segmentation, how to better understand and use the data your organisation currently collects and holds, along with how to share insights across your organisation. Following the presentation, we’ll have Q&As with the speaker.
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Workshop: Crafting the right messaging
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Workshop: Getting buy-in internally for new or improved ways of working
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Close At the end of the session, you’ll leave with a completed action plan that you can put into practice in your org.
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Gemma Pettman 
Caroline Jones 
Alex Plumb 
Jamila Daley-Jeffers 
Mike Zywina 
Anil Manji 
Deniz Hassan 
Sarah Goddard 
Rebs Curtis-Moss 