About the Comms Practice Studio
The Comms Practice Studio is a place for charity communicators to actively engage and participate in comms practice together. You’ll learn alongside your peers from across the sector while putting new knowledge and techniques into practice in a supportive environment.
Strong spokespeople can bring your charity’s stories, campaigns and expertise to life. But helping spokespeople feel prepared, confident and ready to communicate effectively takes skill and practice. This Comms Practice Studio will focus on how to help spokespeople make the most of media opportunities. Through facilitated discussion, practical exercises and peer learning, you’ll explore how to brief spokespeople effectively, prepare them for difficult questions, sharpen key messages and provide constructive feedback that builds confidence over time.
What you’ll do in the Studio
- Gather insights on how to brief spokespeople effectively without overwhelming them
- Anticipate and prepare for challenging questions
- Sharpen key messages and make complex issues accessible
- Provide constructive and supportive feedback
What you’ll learn
By taking part, you’ll learn how to:
- Prepare focused, effective briefings tailored to individual spokespeople and media opportunities
- Anticipate challenging questions and identify areas that need additional preparation
- Work with spokespeople to sharpen key messages and make complex information clearer and more accessible
- Give constructive, confidence-building feedback, including to senior leaders, and provide useful ongoing support after interviews and formal media training
How it works
- Facilitated online workshop in a safe and supportive space
- Practical learning focused on applying new skills, not just discussing them
- Opportunities to learn from and with peers facing similar challenges
What you’ll leave with
- Greater confidence in your ability to brief and support charity spokespeople
- Sharpened skills in providing feedback and ongoing support after media opportunities
- An accountability partner, with follow-up check-ins to help you put your learning into practice and sustain new ways of working
Who is this event for?
This event is for anyone working in charity communications who helps prepare or support spokespeople, regardless of job title or level of experience. We’ll be sharing practical techniques and insights that are valuable whatever your organisation’s size or budget.
It’s also an ideal development opportunity for comms teams. We’ve created the structure and content so your team can focus on learning and practising together.
Interested in attending as a team?
Contact [email protected] to find out about group booking discounts.
Our Facilitator
Lisa Mangan has spent over 20 years helping CEOs and senior spokespeople deliver confident, compelling broadcast interviews. Her bespoke, hands-on training in central London studios and online is stretching but supportive, using realistic interview practice and individual coaching to build confidence, sharpen messages and tackle difficult questions. Clients include, UNICEF, BHF, RNIB, PCUK, British Cycling, Commonwealth Sport, Plantlife and Vauxhall.