Content rules: engaging a diverse audience through a coherent content strategy
This event looked at the questions you need to ask to develop a coherent content strategy which allows you to meet audience expectations and deliver consistent messages within limited resources.
This event was sponsored by Brilliant Noise.
Antony Mayfield, CEO and Katie Smith, senior digital strategist, Brilliant Noise
Gerard Russell, digital editor, Oxfam GB
Zoe Camper, head of digital, Arthritis Research