This event took place on 18 April 2024 and all registered delegates have been sent direct access details for the recording. Please only book your place here if you missed it the first time around.
How can charity creatives share the stories of those involved with our charity in an ethical way? You joined us for this thought provoking session where we explored everything from examining biases, image and story choices, honouring your contributors’ wishes and learning from previous feedback and experiences.
Welcome Gemma Pettman | |
Empathy in action: harnessing ethical storytelling for social impact HelpAge International is a global non-profit organisation that works to improve the lives of older people around the world. They work through the HelpAge global network, an alliance of over 170 organisations in more than 90 countries, all committed to the wellbeing, dignity and voice of older people. Ethical storytelling is the heart and soul of sharing the incredible work we do as non-governmental organisations (NGOs). It’s about shining a spotlight on the people and communities we serve, while being mindful, respectful, and genuine in how we portray their stories. It helps infuse our narratives with empathy, authenticity, and a commitment to giving a voice to those who often go unheard or are marginalised. In this session Gauri will talk about ways to make sure our narratives are ethical, respectful, and true to the realities of those we serve, no matter our charity. Gauri will then share the impact of ethical storytelling, and shed light on our role as communications professionals in the charity sector to use this incredible tool for good in our field. Gauri Sarjine | |
Q&A with Gauri Sarjine | |
Storytelling through an ethical lens Bond is the UK network for organisations working in international development. They’re a charity that connects, strengthens and champions a dynamic network of civil society organisations to eradicate global poverty, inequality and injustice. International non-governmental organisations (INGOs) are currently reflecting on what decolonisation, inclusion, anti-racism and locally-led mean for their organisation’s work – from programming to advocacy. In a sector that is reflecting on its role in the world, its relationship to communities and the power it holds, it’s no wonder that momentum is building for communications teams to move towards a more ethical model of storytelling. This session will home in on what the implications are for storytelling and explore practical tips to help you think through how best to make your communications self-aware, accurate, inclusive, and ethical. Maryam will share tips on examining biases, image and story choices, honouring wishes, and learning from feedback and experiences. Maryam Mohsin | |
Q&A with Maryam Mohsin | |
Close Gemma Pettman |
About CharityComms’ Creatives Group
CharityComms’ Creatives Group is for professionals working in in-house creative teams (of one or more people) within UK charities and not-for-profits.