Join fellow Creatives to explore how to judge tone, use humour effectively and create content that connects on sensitive or serious issues. We will look at trends; how to know if its right for your org or message as well as how to respond to trends in a way that supports your cause and how to adapt your tone of voice for different audiences and channels.
This session offers a supportive space to share challenges and learn approaches that strengthen creative decision making in charity communications.
11:00-11:02 | Welcome
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11:02-11:05 | Housekeeping
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11:05-11:25 | Seriously funny: navigating humour, tone, and sensitive topics Using humour on sensitive charity topics is a tightrope walk, but when done right, it’s magic—breaking through noise and building genuine connection. Drawing on 10+ years as a freelance social media strategist, content creator, and charity communications consultant, Emma Creese shares how to swap polite copy for warm, audience-centric wit. Packed with real-world stories, this talk explores mining inspiration from team WhatsApps, tuning into audience nuances, and pitching bold ideas to risk-averse teams. You’ll leave with practical frameworks to sense-check edgy ideas, embrace trends safely, and use humour with heart and confidence.
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11:25-11:35 | Q&As with Emma
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11:35-11:45 | Peer-to-peer discussions in breakout rooms |
11:45-12:05 | How the NHS is evolving its social media content Managing social media for the NHS is no easy task. So how do they keep things fresh and continue to drive positive engagement from the public across their channels? Hear from Joe Freeman, Head of Social Media and Charles Woodham, Social Media Manager, on how the NHS has started to take a different approach with their social content, and why this matters for organisations managing digital channels. You’ll hear how they’re using their creative judgement to arrive at the right humour and tone for sensitive topics.
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12:05-12:15 | Q&As with Joe and Charles
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12:15 | Close
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Lauren Pope 
Vanessa Weddell 
Emma Creese 
Joe Freeman 
Charles Woodham About CharityComms’ Creatives Group
CharityComms’ Creatives Group is for professionals working in in-house creative teams (of one or more people) within UK charities and not-for-profits. All members are eligible to attend.
- Do you work at an agency and want to sponsor this event?
We’d love to hear how we could work together. Contact Vanessa Weddell to learn about our speaking and sponsorship opportunities.