This event took place on 7 December 2022 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
Email marketing is a great way to reach some audiences. But we all get loads of emails every day. How can creativity help your organisation’s marketing emails stand out from the crowd?
This fascinating session explores this question. We share practical tips and ideas to help you inject more creativity into your marketing emails.
Welcome
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How can creativity help your organisation’s newsletter stand out from the crowd? Is your own inbox overloaded with brand newsletters? Do you find yourself clicking unsubscribe more and more? The last two years have had a big impact on our capacity for processing information, so how can you make sure your charity newsletter audience is still engaged and getting valuable content from your organisation? Charity freelancer, Georgie shares current sector benchmarks and challenges that organisations are facing with email, as well as success stories and practical tips for making the most of your newsletters in 2022 and beyond.
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Reflection Time We used this time to go through some guided reflection on charity newsletters and emails.
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Susie Wright
Georgie WishartAbout the Creatives Group
This networking group is for professionals working in in-house creative teams (of one or more people) within UK charities and not-for-profits. It’s a gathering of creative leads, editors, publications managers, designers, production folk, content producers and more.
The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, with small group discussions, providing a combination of best practice and peer-to-peer sharing.
The events give you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events, please email events@charitycomms.org.uk to be added to the mailing list.
If you’re interested in presenting at a future event please contact Vanessa.