Discover how a small charity team transformed their visual storytelling with a low-cost, high-impact photography day. Bringing together mentors, volunteers, therapists, and young people, they captured authentic, meaningful images that now power their comms, fundraising, and brand – all planned and delivered in-house.
In this practical session, they’ll share how they built trust with participants, maximised variety in one shoot, and now use the images everywhere – from bids to social. Perfect for comms teams looking to boost visual impact on a shoestring. Learn how to plan smart, shoot meaningfully, and stretch every image to its full potential.
11:00 - 11:02 | Welcome
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11:02 - 11:05 | Housekeeping
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11:05 - 11:35 | Session 1: How we did it! The first session lifts the lid on how Kids Inspire, a small charity comms team, transformed their image library in one low-cost, high-impact photography day. They’ll share why they did it, how they planned it, and the practical steps that made it work. They’ll cover building trust with participants to capturing variety in a single shoot. Packed with tips for charity comms professionals working with limited time and low/no budgets. The talk with end with a Q&A with Helen and Laura, facilitated by our host.
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11:35 - 11:50 | Peer to peer networking Time for some peer-to-peer networking using Zoom breakout rooms. |
11:50 - 12:15 | Session 2: What changed Kids Inspire will explore the impact their new visuals has had across their work in comms, fundraising and beyond. They’ll look at how it’s helping them tell more authentic stories, improve bids, and strengthen relationships with partners and stakeholders. This session is all about what came next: how they rolled it out, where they’ve used the images, and what they’ve learned. The talk with end with a Q&A with Helen and Laura, facilitated by our host.
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12:15 | Close
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Lauren Pope 
Lauren Obeng-Owusu 
Helen Crumley 
Laura Whitehead
About CharityComms’ Creatives Group
CharityComms’ Creatives Group is for professionals working in in-house creative teams (of one or more people) within UK charities and not-for-profits. All members are eligible to attend.