Debate: Social vs SEO and email
"Charities should stop wasting their money on social media and invest their resources in proven digital marketing tools."
Matt Collins' controversially titled article 'It's time for charities to stop wasting money on social media' has certainly got people up in arms, sprinting to the defence of social – thank goodness for the new Facebook Reactions!
Social media is a key marketing tool for many of us. But that's not to say we shouldn't be giving a bit more TLC to the less sexy yet proven marketing tools like SEO and email. So how should charities allocate scarce resources to the different channels?
We're running our first debate event to get to the bottom of which digital marketing tools are worth a charity's time and money.
We've invited a panel to share their pro-social and anti-social arguments to an audience we hope will be bursting with queries, questions and downright objections.
On the social attack we have:
- Matt Collins, managing director at Platypus Digital
- Dani Hughes, senior digital advertising executive at British Heart Foundation
And defending the social corner we have:
- Catherine Miles, director of fundraising at Anthony Nolan
- Joe Freeman, digital engagement manager at Sue Ryder
CharityComms' director Vicky Browning will chair the panel to keep things clean. Let battle commence!