Developing Your Brand and Image
Hear interviews with the speakers:
Lynda Thomas, Director of External Affairs at Macmillan Cancer Support, talks to CharityComms' Director Vicky Browning on what makes a strong charity brand: Listen!
Simon Bottery, Director of Fundraising, Policy and Communications at Independent Age, speaks to CharityComms' Director Vicky Browning on brand mission and values: Listen!
Carolan Davidge, Brand and PR Director at Cancer Research UK, talks to CharityComms' Director Vicky Browning about public perceptions of brand: Listen!
What makes a strong charity brand?
Speaker: Lynda Thomas, Director of External Affairs, Macmillan Cancer Support
Bringing your brand and business strategy together
Speaker: Simon Bottery, Director of Fundraising, Policy and Communications, Independent Age
Brand health check
Speaker: Michele Madden, Managing Director (Research and Strategy), nfpSynergy
Building brand communities using social media
Speaker: Gary Nunn, Communications Officer, Stonewall
Crystallising your vision, mission and values
Speaker: Dan Dufour, Senior Brand Planner, The Good Agency
Monitoring your brand online
Speaker: Bryan Tookey, COO, Brandwatch (replacing Giles Palmer, CEO, Brandwatch)
Building your brand from the inside-out
Speaker: Helen de Soyza, Brand Manager, Action for Children
Rebranding your charity: when, why and how for best results
Speakers: Steven Ramsay, Creative Director, Baigent Digital and Juliette Stevenson, Information and Communications Officer, Refugees into Teaching
Using long-term brand building to boost fundraising
Speaker: Claire Nuttall, Strategy and Innovation Director,1HQ
Using mobile apps as part of your brand’s digital marketing strategy
Speaker: David Barker, Director of Communications, Breakthrough Breast Cancer
Developing effective co-branding projects
Speakers: Jill McCall, Brand Manager, Cadbury and Karen England, Director of Fundraising, Make-A-Wish Foundation UK
To find out more about Everyday Hero please visit: http://www.charity.everydayhero.co.uk/