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Digital tools and channels: make the most of your digital presence


19 October 2017

From your website to email, apps to social platforms, digital channels are increasingly providing the primary ways for your supporters, volunteers, staff and beneficiaries to interact with your organisation or cause.

This conference was full of inspiring ideas and best practice guidance to help you make the most of your digital tools and channels. We also explored how charities are using new technology to boost engagement – from AI to machine learning.

Throughout the day delegates heard talks from thought-leaders on strategy, trends and innovation as well as inspiring case study presentations demonstrating real-world application. The event also featured peer-to-peer learning opportunities where delegates set their own agendas with an open space segment, roundtable discussions and speed networking.

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Plenary: Training the Arthritis virtual Assistant – how AI can help charities deliver a personalised service 24/7
Aarsh, senior project manager and Danni Coxon, senior digital content editor, Arthritis Research UK

Plenary: Technology and creativity – how personalised video can boost engagement
David Salmon, marketing manager, Parkinson’s UK

Plenary: Leveraging virtual reality technology
Helen Jackson, account director and Joe Wade, managing director, Don’t Panic

Breakout session streams: Leadership and strategyDigital skillsSocial mediaData and beyond

1a. Building digital strategies and tactics to drive fundraising at Oxfam (leadership and strategy)
Kelly O’Connor, head of digital fundraising (interim) and Matt Jerwood, head of events and regional engagement (interim), Oxfam GB

1b. Mobile Video Pro (iPhone or Android) (digital skills)
Alex Pell, co-founder, Dashboard Media

1c. Taking your paid social strategy to the next level (social media)
Dani Hughes, digital marketing manager, British Heart Foundation

1d. Plan and deliver great supporter email journeys (data and beyond)
Claire Donner, digital strategist, more onion

2a. Getting buy-in from the top: ensuring your digital vision is realised (leadership and strategy)
Zoe Amar, director, Zoe Amar Communications

2b. Harnessing the power of Google AdWords (digital skills)
Kate Sanger, head of communications, Jo’s Cervical Cancer Trust and Justin Deaville, managing director, Receptional

2c. Terrific (and terrible) metrics that truly matter (social media)
Matt Collins, managing director, Platypus Digital

2d. How to approach CRM systems to ensure they work for your whole charity (data and beyond)
Richard Cooper, director of programmes, Technology Trust

3a. Digital transformation – where do you start? (leadership and strategy)
Branislava Milosevic, independent digital strategist and consultant

3b. How should we change our approach to content creation to fit agile ways of working? (digital skills)
Chris Flood, content strategy lead, Cancer Research UK

3c. Social media for change: inspiring Millennials to take real-world action (social media)
James Sancto, co-founder and CEO, We Make Change

Plenary: What can machine learning offer charities?
Graham Covington, CEO, Engaging Networks

Open Space discussions