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Heads of Digital: digital marketing tracking – tools and techniques

Heads of Digital
Available On-Demand

Free and exclusive to CharityComms members (charities only). These events are for heads of digital as we will be discussing strategic issues

Booking terms & conditions

Attend event

This on demand event is free and exclusive to CharityComms members.

If you are a CharityComms member, you can watch these presentations for free by clicking ‘attend event’ above and registering your details. You will automatically be sent the link to the video and the password. Contact us if you have any problems accessing the videos.

If you aren’t a CharityComms member, why not consider becoming a member? 


Join us for a session on all things digital marketing tracking – tools and techniques. 

Welcome

Vanessa Weddell 
head of events, CharityComms

Housekeeping

Mandy Cheng
events manager, CharityComms

Icebreaker

Vanessa Weddell 
head of events, CharityComms

Understanding and increasing digital ROI: A supporter first approach

In 2019 Immediate Media formed a cross-charity partnership to research the potential outcome of a shared challenge: What would happen to income if we moved our supporter communications online? The results were surprising and sometimes even inspiring, resulting in a new playbook for developing digital audiences and understanding digital ROI. Clair will share key learnings and recommendations for digital communicators in organisations of any size.

Clair Atkins
director of client engagement, Immediate Media

Peer-to-peer discussion

We’ll use breakout rooms for some much needed peer-to-peer discussion.

Digital marketing mistakes I've learnt along the way

Jacqui has over 23 years of marketing and comms experience, with 11 specifically in digital, and she’s a member of the CharityComms Heads of Digital Steering Group. Here at CharityComms, we believe that we can learn just as much from our mistakes as our successes. Jacqui will share the digital marketing mistakes she’s learned along the way and how she’s changed her work in response to them. 

Jacqui Darlow
digital product lead, Dogs Trust

Close

Vanessa Weddell 
head of events, CharityComms

This event is sponsored by:

Immediate Media works with over 15 charities and membership organisations to increase supporter engagement. Creating bespoke digital audience development strategies for clients including RSPB, WWF and English Heritage, the focus is on harnessing platforms to drive transactions whether they are commercial, retention or advocacy.

Immediate Media are experienced in optimising supporter journeys as both strategic consultants but also, importantly, as programme and creative delivery partners. Combining business intelligence with in the field experience means that Immediate Media support charities to avoid the digital engagement pitfalls and maximise both immediate and long term gains.


About the Heads of Digital Group

This networking group is exclusively for heads of digital working in UK charities and not-for-profits with a turnover of more than £2 million.

The group meets three times a year to discuss strategic issues facing digital leads at large charities. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’d like to be one of the first to hear about these events please contact events@charitycomms.org.uk to be added to the Heads of Digital mailing list.