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The challenge of recruiting digital talent and retaining them

Heads of Digital

4 February 2020

There seems to be a shortage of great people out there applying for digital roles. HR departments often don’t understand digital natives – they struggle with how to best recruit digital roles and how to appeal to those with these important skills. As a sector, we need to be better at promoting the opportunity to do exciting and innovative digital work to make a big impact on the world around us.

In this session, we discussed ways to strengthen recruitment of digital staff, keep them engaged once they join your team, and how to get the best from them.


Building a dynamic, dedicated and delightful digital team – Lynn Roberts, assistant director – digital & innovation, Action for Children

*Presentation to be added*

Hiring and holding on to shooting stars – Adam O’Riley, digital manager, Sense

  • You can see notes from Adam’s presentation here.

Think big, start small and scale quickly – Emily Casson, digital marketing manager, Cats Protection

  • You can see notes from Emily’s presentation here.

Making a match – Dan Sutch, director, CAST and Megan Griffith Gray, director of strategy and transformation, NCVO

Values and talent – John Dunford, CEO, The Developer Society


Article: Getting the most from your in-house digital marketing team – Nate Wood, strategy director, Fresh Egg

Article: Your charity won’t get better at digital without doing these three things – Joe Freeman, digital strategist, freelance

About the Heads of Digital

This networking group is exclusively for heads of digital working in UK charities and not-for-profits with a turnover of more than £2 million.

The format of the evening is networking followed by round-table discussion, led by our excellent facilitators, feeding into the group as a whole.

The group meets three times a year to discuss strategic issues facing digital leads at large charities. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’d like to be one of the first to hear about these events please contact our events team to be added to the Heads of Digital mailing list.


Our Heads of Digital networking group is sponsored by WPNC. They are an independent agency, with a wide range of skills covering the full suite of marketing channels, and a particular strength in digital and TV. Using a rare combination of insight, marketing technique, creativity and tech knowledge, they create compelling experiences for clients and their audiences.