The challenge of recruiting digital talent and retaining them

Heads of Digital
4 February 2020
18.00 - 20.30
Free and exclusive to CharityComms members (charities only). These events are for heads of digital as we will be discussing strategic issues

Thomas Doggett Bar
Doggett's Coat & Badge
1 Blackfriars Bridge

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There seems to be a shortage of great people out there applying for digital roles. HR departments often don’t understand digital natives – they struggle with how to best recruit digital roles and how to appeal to those with these important skills. As a sector, we need to be better at promoting the opportunity to do exciting and innovative digital work to make a big impact on the world around us.

In this session, we’ll be talking about ways to strengthen recruitment of digital staff, keep them engaged once they join your team, and how to get the best from them.

18:00 - 18:30
Registration and Networking
18:30 - 18:40
18:40 - 18:50
Building a dynamic, dedicated and delightful digital team

Sharing lessons learned from building a digital team from scratch, Lynn will tell us about attracting great people, creating a culture that helps them to succeed and makes them want to stick around.

Lynn Roberts, assistant director – digital & innovation, Action for Children

18:50 - 19:00
Hiring and holding on to shooting stars

Hiring and retaining brilliant digitally skilled people can be tough at the best of times, particularly with so many alternative digital opportunities and temptations available in the private sector. It can be hard for charities to compete with the large salaries, perks and other benefits available in the wide world of digital.

Adam will share his top tips for recruiting, on boarding and holding onto digitally skilled people, along with what charities can do to better connect digitally skilled people with the organisation’s cause. Adam will also share the challenges he’s faced in leading from the front in hiring and holding onto digital shooting stars.

Adam O’Riley, digital manager, Sense

19:00 - 19:10
Emily Casson, digital marketing manager, Cats Protection

Presentation details coming soon…

19:10 - 19:20
Questions for our speakers
19:20 - 19:40
The Catalyst

The Catalyst are a coalition of major foundations, digital design agencies, civil society bodies and the UK government, seeking to massively accelerate the use of digital in the UK’s voluntary and charity sector.

They set out to revolutionise how we tackle social and environmental issues in the UK: reshaping organisations to be more responsive to the communities they serve; more resilient; and more collaborative in the creation and scaling of solutions.

More on their presentation coming shortly…

19:40 - 20:00
Values and Talent

John will tell us how not-for-profits can attract great digital talent by focusing on autonomy, mastery, and purpose for their teams.

John Dunford, CEO, The Developer Society

20:00 - 20:30

About the Heads of Digital

This networking group is exclusively for heads of digital working in UK charities and not-for-profits with a turnover of more than £2 million.

The format of the evening is networking followed by round-table discussion, led by our excellent facilitators, feeding into the group as a whole.

The group meets three times a year to discuss strategic issues facing digital leads at large charities. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’d like to be one of the first to hear about these events please contact Vanessa to be added to the Heads of Digital mailing list.


Our Heads of Digital networking group is sponsored by WPNC. They are an independent agency, with a wide range of skills covering the full suite of marketing channels, and a particular strength in digital and TV. Using a rare combination of insight, marketing technique, creativity and tech knowledge, they create compelling experiences for clients and their audiences.

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