In-house creative teams – what do they look like and how do they work?

Creatives Group
14 May 2019
15.30 - 17.30
Free and exclusive to CharityComms members and corporate partners

To ensure as many organisations as possible can attend, there is a maximum of:
- two places available per organisational member
- one place per corporate partner

This venue is wheelchair accessible.

Lift Islington
45 White Lion Street
N1 9PW

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No two in-house creative teams are the same. If you look from one charity to the next, you’ll find a different set up in each and different ways of working. There’s a lot we can learn from each other just by getting together in a big room.

So at this Creatives Group event, you’ll have the opportunity to find out how different charities run their in-house creative teams and approach projects. It’s a chance to discuss successes and pitfalls and discover new ideas to take back to your own team.

Who is this for?

This is the first of our Creatives Group events to focus on the strategy and structure of in-house creative teams. This event is for creative directors, heads of creative services and creative studio managers. It’s suitable for team leaders who are interested in hearing how other organisations have set up their in-house creative teams and discussing approaches to projects and business as usual.

On the agenda

15.30 - 15.45
15.45 - 15.50
15.50 - 16.20
Through the keyhole

Three short presentations from charities sharing what their in-house creative team set up looks like and how they approach major projects and campaigns vs day-to-day task and projects.

  • Julia Carter, senior creative manager, Diabetes UK
  • David Pettet, head of creative, The Children’s Society
  • Nicola Evans, client services manager, creative services and Rory Stamp, strategic content manager, creative services, RNLI
16.20 - 16.50
Group discussions: How do our in-house creative teams compare?

Following the case study talks, you’ll get the chance to share your own charity’s setup and approaches, and compare with your peers.

Please bring a diagram of your team structure and any other useful visuals you’d like to share with the group about your team set-up or approach such as briefing templates.

16.50 - 17.30
Activity: In-house creative team challenges

Leading an in-house creative team may sound glamorous but it doesn’t come without its fair share of challenges. From firefighting and ensuring your brand is going in the right direction to securing your seat at the planning table and fostering creativity within the team. 

Each group will be given a common challenge to work through. The aim is to come up with smart solutions and an action plan to solve it

Establish – drawing on your experience:

  • Why is this a challenge?
  • Is there a common background behind this type of challenge?
  • What would the outcome(s) and benefit(s) you might achieve by tackling it?
  • What resources could be available for you to use?
  • Are there any risks associated with the challenge?
  • Anything else? 

Brainstorm – Come up with as many ideas as you can that could address this challenge.

  • Rapid ideation – individually, scribble down every idea that pops into their head
  • Group discussion – as a group, discuss these ideas


  • What ideas could work in tackling the challenge? How could they work together?
  • Pull out quick wins v longer-term activity
  • Who do you need to involve to make it happen?
  • What impact would the solution have?
  • Anything else?

About the Creatives Group

This networking group is for professionals working in in-house creative teams (of one or more people) within UK charities and not-for-profits. It’s a gathering of creative leads, editors, publications managers, designers, production folk, content producers and more.

The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

The events give you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.


If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.

If you’re interested in presenting at a future event or joining the steering group, please contact Harriet Smith.

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