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Ingredients for a successful charity video


19 March 2015 14.00 - 16.45

From the ice bucket challenge to Greenpeace's Lego and Shell protest video – it’s impossible to ignore the potential video has to move, engage, inspire and create change.  

The stats are compelling: over 6 billion hours of video are watched each month on YouTube and 100 hours of video are uploaded every minute. We looked at the different ways charities are successfully using video and asked what makes a great charity video campaign and when is it right for your organisation? 

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***Warning: some of the content in these videos may be shocking, offensive or upsetting***

Five of the best – Jeremy Jeffs, co-founder, Magneto Films

Film on a shoestring – Luke Pickering, head of marketing and communications, Sparks

The Chokeables: How to plan an engaging, integrated campaign – Emma Sheppard, head of brand and communication, St John Ambulance