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Integrated campaigns – national and local/regional

North West networking group

16 May 2018

Integrated working between national and local/regional offices can be a struggle. But the opportunity an organisation-wide campaign can offer, such as deeper engagement, improved efficiency and greater impact, is too good to pass up.

At this event, we heard the experiences of charities delivering successful integrated campaigns nationally and locally/regionally. They shared how they plan, deliver and evaluate these campaigns, along with the challenges they’ve faced and how they’ve overcome them.


Stroke Association’s Charity Wide Messaging Programme – Julibeth Torres, communications planning manager, Stroke Association

Epilepsy Action’s Purple Day – Mike Fulton, marketing manager, John Ackroyd, digital media projects officer and Will Butterworth, local services manager, Epilepsy Action


About the North West Networking Group

The North West Networking Group is a network of comms professionals working in UK charities and not-for-profit organisations in the North West of England.

Meeting three times a year in Manchester, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’d like to be added to the North West Networking Group mailing list please contact Sarah Cutress.

If you’re interested in sponsoring the North West Networking Group, presenting at a future event or joining the steering group, please contact Vanessa Weddell.