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Managing expectations of senior management

PR Network

13 November 2014

Your communications expertise, combined with sales and influencing skills, can help to manage expectations and gain buy-in from senior management and colleagues.

Head of communications at Combat Stress, the Veterans’ mental health charity, and former head of brand communications at WWF, Katie Randerson drew on over 25 years’ experience as a senior PR consultant and in-house communications specialist.


Katie Randerson, head of communications, Combat Stress