This event took place on 9 February 2022 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
Brand creativity on a budget
This is a mash-up session for the creative and brand communities here at CharityComms. We know that some of the challenges that you’re facing are similar, and so we thought we’d bring you together for the ultimate mash-up event!
In this session, we’ll hear from a variety of charities on the simple solutions they use to drive brand creativity on a budget. Whether that’s doing all creative brand work in-house or using a small amount of resource for external agency support, there’s loads we can learn. We’ll also explore how brand and creative teams can work together effectively, and hear how small teams or individuals are doing both roles.
This event is for anyone working in creative and/or brand – no matter your size of organisation or your role within it.
Welcome
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Housekeeping
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Icebreaker | |
Creating brand impact: making an investment in your brand without breaking the bank (top tips and myth busting) Last year, national poverty charity, Turn2us, and brand agency, OPX Studio, embarked upon a pro-bono partnership to align the charity’s brand with its newly launched strategy, purpose and the people for whom it exists. This presentation will walk CharityComms members through the different stages of the journey – from co-production and evaluation – to the highs and lows of branding on a budget (because even pro-bono rebrands come with certain costs) and give their top tips on creating a brand that is both fit for purpose and fit for the budget.
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Peer-to-peer discussions We’ll use breakout rooms for some much needed peer-to-peer discussion. | |
Cut-price creative: How to work with an agency on a budget “Our budget’s no issue,” said nobody, ever. We get it. Marketing spend is limited, but you don’t want your brand or campaign to be. For over 10 years, creative agency Lark has helped ambitious charities – from Samaritans and Guide Dogs to grassroots organisations – get the most from their agency spend. In this session, Lark director Paul Allen will be sharing top tips on how to help your creative agency produce sensational work on a slender budget.
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Brand creativity on a budget: Parkinson’s UK’s ‘Time for Can’ campaign Parkinson’s UK launched the ‘Time for Can’ campaign to build understanding of Parkinson’s and fund research breakthroughs. This campaign included their first TV advert in 10 years which helped 210,000 people who didn’t know about the condition learn more, and raised an impressive £500,000 for research. David will share how the Parkinson’s UK team achieved this (and more!) on a small creative budget.
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Top tips from the CharityComms Creatives Group & Brand Breakfast Steering Groups | |
Close
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Vanessa Weddell 
Mandy Cheng
Sara Willcocks
Frances Jackson 
Paul Allen 
David EdwardsIf you’d like to be added to the Creatives Groups and Brand Breakfast Network group mailing lists please email events@charitycomms.org.uk.