The mobile phone is the most widely used communications tool in existence. By 2020 there will be 6.1 billion smartphone users – more than double the 2.6 billion users recorded in 2014. So how is mobile changing the ways in which charities are engaging with their audiences?
With case studies from Coram, The Ramblers and the National Ugly Mugs network, at this event we explored how charities are responding – from getting the basics right, such as designing emails and websites that work well on mobile, to developing innovative new ways to engage with supporters and service users.
Where are they now? Probably not in front of a computer…
Tim showed examples of simple everyday mobile services that set the bar high for customer experience, and drew out some simple, priority actions to help you make sure you meet your users' expectations.
Tim O'Donnell, operations director, Precedent
Chloe explained how Coram prioritised responsive design for its site relaunch in 2012 and put mobile access at the heart of its strategy as it maintains and develops its online presence.
Chloe Bryan-Brown, web manager, Coram
Reason Digital and National Ugly Mugs, the UK network of Sex Work projects, shared how they developed and piloted the SafetyNets smartphone app.
Matt Haworth, co-founder, Reason Digital
Hannah Shephard-Lewis, safety outreach digital lead, National Ugly Mugs
The Big Pathwatch – crowdsourced data gathering
The Ramblers shared how they tapped into the nation's love of the outdoors to gather vital, practical data, and engage a new audience of walkers on the move, through their Big Pathwatch app.
Daniel Brett-Schneider, head of engagement and Eleanor Bullimore, engagement manager, Ramblers