Take your funding and fundraising comms to the next level

Scotland networking group
20 February 2019
14.00 - 16.30
CharityComms members / corporate partners*: free
Non-member charities: £30+vat
Non-member corporate/public sector: £60+vat

This venue is wheelchair accessible.

Health and Social Care Alliance Scotland (the ALLIANCE)
Venlaw Building
349 Bath Street
Glasgow
G2 4AA

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Join us for our first Scotland Networking Group event of the year, exploring how we can take our funding and fundraising communications to the next level.

Focusing on communicating with two key audiences – your donors and your funders, we’ll hear from the Big Lottery Fund Scotland on how you can better communicate to your key funders and LGBT Youth Scotland on how they’re using online and offline comms to generate income.

This session will be a mix of talks and interactive sessions – you can expect to come away from the group bursting with new ideas, tools and practices to help take your fundraising and funding comms to the next level. Importantly, it’s a great chance to meet fellow third sector communications professionals and make new contacts.

On the agenda

14.00 - 14.15
Registration
14.15 - 14.20
Welcome
14.,20 - 14.45
Talking to your funder – how can we all develop a win/win relationship?

Sometimes even the best charities and most flexible funders get stuck in a communications rut. What are the essentials to creating a trusted and mutually beneficial relationship that works for both funders and those they fund? Emma’s session will look at:

  • The difference between grant reporting/monitoring and telling the story of how your work is making a difference
  • Why you need a relationship with more than simply your lead officer
  • It’s not all likes, shares and social…

Emma Whitfield, head of engagement and communications, Big Lottery Fund Scotland

14.45 - 15.10
Interactive session - planning better funder comms within your charity
15.10 - 15.30
Networking break - what's the most exciting digital tool you've learnt about in 2018 that's improving your comms?
15.30 - 15.55
Purple Friday - From Zero to #EverydayHero

An insight into how LGBT Youth Scotland is leveraging communications to build an annual fundraising campaign and impact income generation throughout the year. With a focus on digital communications and content creation, both internally and externally, we’ll look at how a deliberate approach can change supporters perceptions and increase income in the longer term. Jane’s session will look at:

  • How you can put your supporters first
  • Simple content planning techniques
  • Moving away from vanity metrics (likes and reach) towards fundraising focused measurement

Jane Griffin, head of Partnerships, LGBT Youth Scotland 

15.55 - 16.20
Interactive session - improving your upcoming fundraising campaign
16.20 - 16.30
What would you like to see at future sessions?
16.30
Close

About the Scotland Networking Group

The Scotland Networking Group is a network for comms professionals working in Scotland-based charities. 

You’ll be given the opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

Each event will focus on a topic which delegates will discuss in small groups before feeding back to the group as a whole. There’ll also be plenty of time for networking.

These networking events are held in Edinburgh or Glasgow, three times a year. 

If there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please contact Harriet Smith.

If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.

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