PR moments: using cultural trends and seasonal events to make the news

PR Network
12 March 2019

We’re spoilt for choice. From World Statistics Day (it’s real) to Love Island – with so many cultural trends and seasonal events popping up all over the place, we have plenty of opportunity to make a PR moment. And it doesn’t need to cost the earth.

In fact, it can be a great way for charities that can’t afford to spend their way into the public consciousness to generate word of mouth quickly. This event was packed with inspiring presentations from on-trend organisations sharing tips and telling us what they did, how they did it and the results they achieved.

Presentations

Authentic storytelling: the video diary project – Kimberley Carter, media manager, Shelter

Video recording: Watch the video of Kimberley’s presentation (exclusive to CharityComms members, email Sarah Cutress for the password)

Jumping on the Love Island bandwagon – Emily Kench, communications officer and Gemma Hogg, media relations manager, RSPB

Video recording: Watch the video of Emily and Gemma’s presentation (exclusive to CharityComms members, email Sarah Cutress for the password)

Brightening Blue Monday with a round of funniest phone calls – Amy Ockelford, senior press officer, RSPCA

Video recording: Watch the video of Amy’s presentation (exclusive to CharityComms members, email Sarah Cutress for the password)

Homeless in a heatwave – Laura McLellan, head of business development, Evolve Housing + Support and Kate Beard, account director, Amazon PR

Video recording: Watch the video of Laura’s presentation (exclusive to CharityComms members, email Sarah Cutress for the password)

Reversible poems campaign – Lisa King, director of communications and external relations, Refuge

Video recording: Watch the video of Laura’s presentation (exclusive to CharityComms members, email Sarah Cutress for the password)

Wear a Waistcoat Wednesday – Rob Parker, digital content editor, Bloodwise

Video recording: Watch the video of Rob’s presentation (exclusive to CharityComms members, email Sarah Cutress for the password)


About the PR Network

CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.

The PR Network gives you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.